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FEATURED NEWS From Comments Sections to Drop Culture: 7 Social Media Trends Shaping the 2027 Award Season Published – 28.07.2026 Every year, we say the same thing at the start of awards season: social media moved fast again. But 2026 didn’t just move fast, it moved differently. The channels are still the channels: TikTok, Instagram, LinkedIn, YouTube and the rest, but what’s actually winning attention (and trophies) on them has shifted. Last year, it was […] Read More
Image: From Comments Sections to Drop Culture: 7 Social Media Trends Shaping the 2027 Award Season From Comments Sections to Drop Culture: 7 Social Media Trends Shaping the 2027 Award Season Every year, we say the same thing at the start of awards season: social media moved fast again. But 2026 didn’t just move fast, it moved differently. The channels are still the channels: TikTok, Instagram, LinkedIn, YouTube and the rest, but what’s actually winning attention (and trophies) on them has shifted. Last year, it was […] Read More
Image: Muse of Media Named a Finalist at the 2026 Global Social Media Awards Muse of Media Named a Finalist at the 2026 Global Social Media Awards Muse of Media entered two categories at the 2026 Global Social Media Awards for the first time and was shortlisted in both: Best Use of Instagram and Best Use of Research and Evaluation. The finalist pool is full of campaigns we’ve studied and admired, and we’re honored to be placed alongside them. Muse of Media […] Read More
Image: Turning Comments into the Campaign: How Participation Became the Idea Turning Comments into the Campaign: How Participation Became the Idea By Emma Lundsten, COO at Cure Media  At Cure Media, we believe the most effective creator marketing doesn’t just reach audiences, it activates them. As one of Europe’s leading creator marketing agencies, we partner with global brands to turn cultural insight and platform behaviour into measurable business impact. That belief was put to the test in our recent […] Read More
Image: Cracking Organic Social with Currys Cracking Organic Social with Currys Being social on social, who would have thought? At Simply, that’s the thinking behind everything we do. And with Currys, it’s delivering. This month alone, nearly 1M organic views came from doing one thing right: showing up in the conversations that matter. It might feel random at times. It’s not. Behind it sits our real-time […] Read More
Image: How to Enter the Social Media Awards Like a Total Pro How to Enter the Social Media Awards Like a Total Pro So, you’ve been crushing it on social, building iconic brand moments, meme-marketing like a genius and creating video content that slays. Your campaigns aren’t just vibing, they’re driving real impact. Now it’s time to level up and get that recognition you deserve. Welcome to the Social Media Awards, the place to be seen, celebrated, and […] Read More
Image: Social Media Trends That Win Awards Social Media Trends That Win Awards If you want to be polishing a Global Social Media Award now’s the time to sharpen your strategy. The social game is evolving fast, and the brands leading the pack are blending tech, trust, and total user obsession. What are the trends that will actually matter over the next 12 months? This is where the […] Read More
Image: From Scroll to Sold: How to Market Big-Ticket Items with Substance in 2025 By Nicola Morkel From Scroll to Sold: How to Market Big-Ticket Items with Substance in 2025 By Nicola Morkel The thing about social media platforms is this: you have to play to the strengths of the audience. As a Meta analyst recently said to me at the UK Social Media Awards, Meta’s entire goal is to keep people on the platform for as long as possible. That’s it. Which means your content shouldn’t be […] Read More
Image: How Dawning Digital Won Best Use of Social Media for FMCG – Two Years Running How Dawning Digital Won Best Use of Social Media for FMCG – Two Years Running We’re small, scrappy, and strategic – a boutique agency with a global mindset and a deep belief that good ideas beat big budgets. Which is why we’re beyond proud to have taken home the award for Best Use of Social Media for FMCG at the Global Social Media Awards for the second year in a […] Read More