2023 Winners


Congratulations to our all 2023 winners! Be sure to share your success by downloading your finalist, silver and winner assets #GlobalSocialMediaAwards

WINNER ASSETS

Best Use of Facebook

PromoTraffic & Optimeal Poland – brand image promotion


Best Use of Twitter

Expedia & Anomaly – #TravelTheAds


Best Use of Instagram        

Docklin & Nelly – Supercharging Dynamic Ads with First-Party Data


Best Use of YouTube

Mercedes-AMG GmbH & Banauten GmbH – INSIDE AMG – Season 1


Best Use of TikTok

Winner

Buttermilk & Elizabeth Arden – #MyBeautyCape


Silver

Wolfgang Digital and Intersport Elverys – Tapping Into a new Demographic


Best Use of Snapchat 

dentsu & Apache Pizza – Pizza in a Snap


Best Use of LinkedIn           

TCS Research – #40andForward


Best Audience Engagement Campaign 

Expedia & Anomaly – #TravelTheAds


Best Social Influencer Campaign

Buttermilk & Elizabeth Arden – #MyBeautyCape


Best Use of Social Media in a Crisis

AT&T – Hurricane Ian Crisis Disaster Recovery Response


Most Impactful Social Media Innovation  

Docklin & Nelly – Supercharging Dynamic Ads with First-Party Data


Best Low Budget Campaign   

Winner

DNRG & Caerphilly Skips – Cleaning Up


Silver

EthosEnergy & Oakwood Agency – Humanising Our Brand


Best Use of Social Media for Entertainment

Carousel & Paddington Bear – Paddington’s Royal Visit


Best Use of Social Media for Finance

Brainlabs & GoCardless – Building Brand Equity With Full Funnel Social Strategy Pays Off By Smashing Performance Targets


Best Use of Social Media for Retail           

Brand Kolektyw & Sales&More x Komputronik – How we refreshed the image of Komputronik in SM and increased revenue!


Best Use of social media for FMCG

Twisted and M&M – Make the Moment


Charity / Not-for-profit Campaign    

This Life – Goodbye My Love


Best Long-Term Strategic Use of Social Media   

Winner

The Obsidian Co. & Ancoria Insurance – Insuring Growth Campaign: Leveraging Social Media to Expand Market Share


Silver

Wolfgang Digital & BodySlims – ROI “Return On Inspiration”: How We Drove Millions With Inspirational Social Media Content


Best Integrated Campaign

PROUDLY SPONSORED BY PIMENTO

Wolfgang Digital & BodySlims – ROI “Return On Inspiration”: How We Drove Millions With Inspirational Social Media Content


Best Direct Response Social Media Campaign   

Winner

Docklin & Nelly – Supercharging Dynamic Ads with First-Party Data


Silver

Wolfgang Digital & HomeSecure – ‘The Future is Friction’


Best Use of Paid Social      

Winner

Mindshare UK & M&S – Unwrapping the Power of Paid Social


Silver

SThree & Odiv – Employer Branding 2.0: a multichannel strategy in which offline has been translated into online, resulting in a 69% growth in applications compared to the previous year.


Best Local to Global Campaign

IMART and Fuller Marketing


Best Social Media Tool

Squared.io – Audit and Optimization for Facebook Ads


Rising Star Award

Abbey Troyer – Stella Rising


Best In-house Team

Insider – Social Media Team


Best Small Agency

Bumbl


Best Large Agency 

PROUDLY SPONSORED BY TRIBE GLOBAL

Wolfgang Digital