2023 Winners - Global Social Media Awards

Congratulations to our all 2023 winners! Be sure to share your success by downloading your finalist, silver and winner assets #GlobalSocialMediaAwards

WINNER ASSETS

Best Use of Facebook

PromoTraffic & Optimeal Poland – brand image promotion

Best Use of Twitter

Expedia & Anomaly – #TravelTheAds

Best Use of Instagram

Docklin & Nelly – Supercharging Dynamic Ads with First-Party Data

Best Use of YouTube

Mercedes-AMG GmbH & Banauten GmbH – INSIDE AMG – Season 1

Best Use of TikTok

Winner

Buttermilk & Elizabeth Arden – #MyBeautyCape

Silver

Wolfgang Digital and Intersport Elverys – Tapping Into a new Demographic

Best Use of Snapchat

dentsu & Apache Pizza – Pizza in a Snap

Best Use of LinkedIn

TCS Research – #40andForward

Best Audience Engagement Campaign

Expedia & Anomaly – #TravelTheAds

Best Social Influencer Campaign

Buttermilk & Elizabeth Arden – #MyBeautyCape

Best Use of Social Media in a Crisis

AT&T – Hurricane Ian Crisis Disaster Recovery Response

Most Impactful Social Media Innovation

Docklin & Nelly – Supercharging Dynamic Ads with First-Party Data

Best Low Budget Campaign

Winner

DNRG & Caerphilly Skips – Cleaning Up

Silver

EthosEnergy & Oakwood Agency – Humanising Our Brand

Best Use of Social Media for Entertainment

Carousel & Paddington Bear – Paddington’s Royal Visit

Best Use of Social Media for Finance

Brainlabs & GoCardless – Building Brand Equity With Full Funnel Social Strategy Pays Off By Smashing Performance Targets

Best Use of Social Media for Retail

Brand Kolektyw & Sales&More x Komputronik – How we refreshed the image of Komputronik in SM and increased revenue!

Best Use of social media for FMCG

Twisted and M&M – Make the Moment

Charity / Not-for-profit Campaign

This Life – Goodbye My Love

Best Long-Term Strategic Use of Social Media

Winner

The Obsidian Co. & Ancoria Insurance – Insuring Growth Campaign: Leveraging Social Media to Expand Market Share

Silver

Wolfgang Digital & BodySlims – ROI “Return On Inspiration”: How We Drove Millions With Inspirational Social Media Content

Best Integrated Campaign

PROUDLY SPONSORED BY PIMENTO

Wolfgang Digital & BodySlims – ROI “Return On Inspiration”: How We Drove Millions With Inspirational Social Media Content

Best Direct Response Social Media Campaign

Winner

Docklin & Nelly – Supercharging Dynamic Ads with First-Party Data

Silver

Wolfgang Digital & HomeSecure – ‘The Future is Friction’

Best Use of Paid Social

Winner

Mindshare UK & M&S – Unwrapping the Power of Paid Social

Silver

SThree & Odiv – Employer Branding 2.0: a multichannel strategy in which offline has been translated into online, resulting in a 69% growth in applications compared to the previous year.