2022 Shortlist


Congratulations to our 2022 Global Social Media Awards finalists.

Finalist Assets

Best Use Of Twitter

Frank & Weetabix – Weetabix n Beanz

One Minute Briefs & WWF – #WorldWithoutNature

 

Best Use Of Facebook

1000heads & Ancestry.Com – Community Classroom

Newj – Weekly Segments

 

Best Use Of Instagram

Hey Honey & vivo Europe Launch Campaign – Perfect Shot

Nebo & FLOR – FLOR’S Cyber Sale Generates Serious Engagement

The Towers Of The Waldorf Astoria New York & Dajia Us – ‘The Waldorf Astoria’s 90th Anniversary And The Launch Of ‘Waldorf Stories’’

 

Best Use Of YouTube

Campfire & The Inkey List – Inkey #Askathon

Gravity Global & Egr Rolltrac – Bring It On

Gravity Global & Embraer – Incredible Journeys

Insider, Inc. – Business Insider On YouTube

The River Group For Superdrug – Superdrug TV

 

Best Use Of TikTok

Born Social & Nando’s – Tiktok Strategy

Campfire & St. Tropez – Ashley Graham Glow Kit

Campfire & The Inkey List – #Askinkey

Insider, Inc. – Insider’s Tiktok Presence

 

Best Use Of Snapchat

There is no shortlist in this category. The winner will be announced on 17th March

 

Best Use Of LinkedIn

ODIV & Aethon – Heavy Workload In Healthcare Whitepaper Download

Tata Consultancy Services – This Run Unites Us

 

Best Audience Engagement Campaign

The judges were really impressed by the standard of entries in this category and have decided to award a Silver and Gold

Careful Feet Digital and DealNews – #GTKYCD

European Bank for Reconstruction and Development (EBRD) 30th anniversary campaign – Looking Back To Look Forward

OneFifty Consultancy & Mazda – Beautiful Is On The Horizon

Qumin & Moxy Hotels – Where Brave Starts

 

Best Social Influencer Campaign

The judges were really impressed by the standard of entries in this category and have decided to award a Silver and Gold

Campfire & St. Tropez – Ashley Graham Glow Kit

Campfire & The Inkey List – #Askinkey

HypeFactory – Biggest Raid Ever

OneFifty Consultancy & Mazda – Beautiful Is On The Horizon

OneFifty Consultancy & Sage – Your Local

 

Best Use Of Social Media In A Crisis

Gravity Global & Man Truck & Bus – Superhuman

Nebo Agency & Brookdale Senior Living – Helping At-Risk Seniors & Loved Ones Stay Informed And Connected During Covid-19

 

Best Low Budget Campaign

The judges were really impressed by the standard of entries in this category and have decided to award a Silver and Gold

European Bank For Reconstruction And Development (EBRD) 30th Anniversary Campaign – Looking Back To Look Forward

Frank & Weetabix – Weetabix n Beanz

Whalecake & Somerset Cricket Club – 12th Man

Whalecake & Marmalade Trust / Loneliness Awareness Week – We Get lonely

 

Best Use Of Social Media For Finance

European Bank For Reconstruction And Development (EBRD) 30th Anniversary Campaign – Looking Back To Look Forward

FFFACE.ME & Monobank – April 1st Chipping

Made By Giants & Etika – Fair Finance That Fits

OneFifty Consultancy & Sage – Your Local

 

Best Use Of Social Media For Retail

OneFifty Consultancy & Mazda – Beautiful Is On The Horizon

The River Group For Lloyds Pharmacy – Healthherway

 

Best Use Of Social Media For FMCG

The judges were really impressed by the standard of entries in this category and have decided to award a Silver and Gold

Frank & Weetabix – Weetabix n Beanz

Hendrick’s & Twisted – Lunar Gin For Lunar Phases

 

Charity / Not-For-Profit Campaign

Delivered Social Green

Hdy Agency – #Handsagainsthatred

Whalecake & Marmalade Trust / Loneliness Awareness Week – We Get lonely

 

Best Long-Term Strategic Use Of Social Media

There is no shortlist in this category. The winner will be announced on 17th March

 

Best Integrated Campaign

The judges were really impressed by the standard of entries in this category and have decided to award a Silver and Gold

Born Social & Guinness – Welcome Back

Crocs Europe X Hey Honey – Little Big Collab

Gravity Global & Embraer – Profit Hunter

Gravity Global & Man Truck & Bus – Superhuman

mReaction & Kramp – ‘Generations’

 

Best Direct Response Social Media Campaign

There is no shortlist in this category. The winner will be announced on 17th March

 

Best Use Of Paid Social

Careful Feet Digital And Insect Lore – Butterflies For All

Cariloha – Shifting From Storefront To Digital

Made By Giants & Etika – Fair Finance That Fits

Rocky.Monks & Pirelli

Stitcherads & Jules – Enhanced Dpa Increases Purchases By 75%

 

Best Local To Global Campaign

ODIV & Divitel – Generating A Viral Post

Pollinate & Mastercard – Ingenious

 

Best Social Media Tool

Hootsuite As Customer Zero – Hootsuite Amplify

Postoplan – An Ai Powered System For Marketing Automation In Social Networks

Squared.Io – Audit And Optimization For Facebook Ads

 

Best In-House Team

Insider, Inc.

The EBRD Digital Team

 

Best Small Agency

The judges were really impressed by the standard of entries in this category and have decided to award a Silver and Gold

Bumbl

Made By Giants

One Minute Briefs

Whalecake

 

Best Large Agency

The judges were really impressed by the standard of entries in this category and have decided to award a Silver and Gold

Battenhall

Born Social

Campfire

OneFifty Consultancy