Congratulations to our 2023 Global Social Media Awards finalists. Please use the button below to download your finalist assets, please use these to post and shout about your success in making the shortlist and don’t forget to use the event hashtag #GlobalSocialMediaAwards
Best Use of Facebook
dentsu & LinkedIn & 84 Paris – Breaking the Mould: An innovative approach to ‘Always On’ brand marketing on social
Docklin & Nelly – Supercharging Dynamic Ads with First-Party Data
Making Science UK – Incorporate creative diversification into your crypto marketing funnel: Navigating Crypto Markets
PromoTraffic & Optimeal Poland – brand image promotion
Best Use of Twitter
Expedia & Anomaly – #TravelTheAds
Investing For A Greener World – AfDB, ADB, AIIB, BSTDB, CDB, CEB, EBRD, EIB, IDB, IMF, IsDB, NDB, NIB, WBG
Sky Alphabet & Silvercorp – Silver Showdown
Best Use of Instagram
AMG4Women – “WHO RUNS THE WORLD? WE DO!”
Campfire and NYX Cosmetics – Halloween
Docklin & Nelly – Supercharging Dynamic Ads with First-Party Data
Insider – Instagram Stories
Mercedes-AMG – 55 years – Changing the game
Mercedes-AMG GmbH – Here- to the heart.
Mercedes-AMG GmbH – The ONE and Only AMG ONE
Parker Ruttan (Behind The Broadcast)
Best Use of YouTube
Gravity Global & Embraer – Energia: Fly the Future
Mercedes-AMG GmbH – AMG Uncovered Episode 7 feat. Nigel Sylvester
Mercedes-AMG GmbH & Banauten GmbH – INSIDE AMG – Season 1
Best Use of TikTok
1000heads & Wella – Inspire the Courage to Change
Buttermilk & Elizabeth Arden – #MyBeautyCape
Campfire/ The INKEY List – Launch of The INKEY List- Mandelic Acid
Christie’s Social Media Team
EHL Group – Authenticity in World-Class Education: EHL TikTok designed by students for students
Lounge Group & STABILO International GmbH Hungarian Branch – Colour with words feat. VALMAR
Mindshare Ireland / 123.ie – 123 Daithí
OMD Turkey & L’Oréal Consumer Product Division Turkey – #TiktokMadeMeBuyIt Campaign
Vrbo – Finding 1M TikTok Followers Through Togetherness
Wolfgang Digital and Intersport Elverys – Tapping Into a new Demographic
Best Use of Snapchat
The judges have decided not to release a shortlist for this category. The winner will be announced on Wednesday 26th April 2023 via our website at 3 pm GMT.
Best Use of LinkedIn
Brainlabs & F5 – Re-writing the B2B rulebook with LinkedIn to increase leads a phenomenal 150%
Brainlabs & GoCardless – Building Brand Equity With Full Funnel Social Strategy Pays Off By Smashing Performance Targets
Brown Bag Marketing & AlertEnterprise – B2B Live Event Social
Christie’s Recruitment Team – Auction House – Brand Awareness Campaign
EthosEnergy & Oakwood Agency – The 3-2-1 Model
ISS & Fourtold – People Make Posts. People Make Places.
Made By Giants & etika – Fair Finance That Fits
TCS Research – #40andForward
Best Audience Engagement Campaign
Coolr & 1% Club – ITV GAME SHOW LAUNCH
Coolr for Burger King – Nick Pope
DRA Global Limited – The power of 90
Expedia & Anomaly – #TravelTheAds
Gravity Global & Embraer – Energia: Fly the Future
Media.Monks and Senna Brands
Best Social Influencer Campaign
BorderX & Medicube – Better Than Botox, Tati Westbrook x Medicube Influencer Campaign
Buddy Media & Farfetch
Buttermilk & Elizabeth Arden – #MyBeautyCape
Campfire and L’Oréal Luxe – The Gifting Campaign
Media.Monks & PerfectDraft
Mindshare Ireland / Suntory – Lucozade Alert Sharp Spin
OMD Turkey & L’Oréal Consumer Product Division Turkey – #TiktokMadeMeBuyIt Campaign
Best Use of Social Media in a Crisis
AT&T – Hurricane Ian Crisis Disaster Recovery Response
Eisenwerk1 – I can’t take it anymore
Gravity Global & Embraer – Energia: Fly the Future
Insider – Queen Elizabeth II- In Memoriam Coverage
Most Impactful Social Media Innovation
dentsu & LinkedIn & 84 Paris – Breaking the Mould: An innovative approach to ‘Always On’ brand marketing on social
Docklin & Nelly – Supercharging Dynamic Ads with First-Party Data
Philip Morris International – Shorthand
Best Low Budget Campaign
dentsu & Mercedes-Benz – Luxury Lifestyle
DNRG & Caerphilly Skips – Cleaning Up
EthosEnergy & Oakwood Agency – Humanising Our Brand
The Obsidian Co. & Kipling Cyprus – Unwrap More Conversions: The power of gifting
Best Use of Social Media for Entertainment
8original & Babylon Park – Opening Babylon
Carousel & Paddington Bear – Paddington’s Royal Visit
denstu & RTÉ 2FM – RTÉ 2FM has everyone Radio GA GA
HypeFactory & Ten Square Games – Fishing Clash Enters Korean Market
Teneo & Chadwicks – Valentine’s Day Bro-mance
Best Use of Social Media for Finance
Brainlabs & GoCardless – Building Brand Equity With Full Funnel Social Strategy Pays Off By Smashing Performance Targets
Bumbl & Newcastle Building Society – Let’s Get Moving
dentsu & Bank of Ireland – Dare to dance with your finances?
Mindshare Ireland / 123.ie – 123 Daithí
Wolfgang Digital & Zurich Ireland – A Penchant For Pensions
Best Use of Social Media for Retail
Brand Kolektyw & Sales&More x Komputronik – How we refreshed the image of Komputronik in SM and increased revenue!
Buddy Media & Farfetch
dentsu & IKEA Ireland – Room for Improvement: IKEA Ireland Rooms Campaign
Docklin & Nelly – Supercharging Dynamic Ads with First-Party Data
Wolfgang Digital & Woodie – From Riding The Wave; To Scaling With Paid!
Best Use of social media for FMCG
The judges have decided not to release a shortlist for this category. The winner will be announced on Wednesday 26th April 2023 via our website at 3 pm GMT.
Charity / Not-for-profit Campaign
Brown Bag Marketing & Diversify Veterinary Medicine Coalition – Grant Applicants
Bumbl & Parsnip
Health Affairs – Racism & Health
IMART and Fuller Marketing
Media.Monks and Movimento Pra>Frente
This Life – Goodbye My Love
Best Long-Term Strategic Use of Social Media
Brainlabs & F5 – Re-writing the B2B rulebook with LinkedIn to increase leads a phenomenal 150%
Brown Bag Marketing & Slingshot Product Development Group – Brand Awareness Campaign
Gravity Global & Embraer – Energia: Fly the Future
Linassi+Co & BLINK – Made by people and place
The Obsidian Co. & Ancoria Insurance – Insuring Growth Campaign: Leveraging Social Media to Expand Market Share
Wolfgang Digital & BodySlims – ROI “Return On Inspiration”: How We Drove Millions With Inspirational Social Media Content
Best Integrated Campaign
Expedia & Anomaly – #TravelTheAds
Gravity Global & Embraer – Energia: Fly the Future
Made By Giants & etika – Fair Finance That Fits
Media.Monks and Youtube Shorts – The Tiger Shirt (A Camisa do Tigre)
News UK & Wavemaker – Jet2 Turkish Tourist Board
SThree & Odiv – Employer Branding 2.0: a multichannel strategy in which offline has been translated into online, resulting in a 69% growth in applications compared to the previous year.
Virgin Pulse – THRIVE Summit 2022
Vrbo – Finding 1M TikTok Followers Through Togetherness
Wolfgang Digital & BodySlims – ROI “Return On Inspiration”: How We Drove Millions With Inspirational Social Media Content
Best Direct Response Social Media Campaign
Buddy Media & Farfetch
Docklin & Nelly – Supercharging Dynamic Ads with First-Party Data
Wolfgang Digital & HomeSecure – ‘The Future is Friction’
Best Use of Paid Social
8original & Finding Abraham – Finding Abraham: The Film
BorderX & bHaptics – bHaptics Paid Ads Campaign
Bumbl & Bandai Namco
dentsu & Bank of Ireland – Dare to dance with your finances?
DNRG & Marshall Meadows Manor – Saying ‘I do’ with Facebook
Docklin & Nelly – Supercharging Dynamic Ads with First-Party Data
Investing For A Greener World – AfDB, ADB, AIIB, BSTDB, CDB, CEB, EBRD, EIB, IDB, IMF, IsDB, NDB, NIB, WBG
Mindshare UK & M&S – Unwrapping the Power of Paid Social
SThree & Odiv – Employer Branding 2.0: a multichannel strategy in which offline has been translated into online, resulting in a 69% growth in applications compared to the previous year.
Wolfgang Digital & The Night Sky – ‘The Night Sky’s The Limit’
Best Local to Global Campaign
The judges have decided not to release a shortlist for this category. The winner will be announced on Wednesday 26th April 2023 via our website at 3 pm GMT.
Best Social Media Tool
Performics – Social Intelligence
Skai – Skai’s Paid Social solution
Squared.io – Audit and Optimization for Facebook Ads
Rising Star Award
Abbey Troyer – Stella Rising
Arronoel Ashby-Rosellon
Pramila Nageshwararaj
Best In-house Team
Chadwicks – Digital Marketing Team
Insider – Social Media Team
Best Small Agency
Bumbl
Docklin Digital
Kitch Media
Little Mesters Agency
Zolay
Best Large Agency
Kindly Sponsored by Tribe Global
Battenhall
Coolr
Stella Rising
Wolfgang Digital
17 March
Shortlist Announced
26 April
Winners Announcement