2023 Shortlist


Congratulations to our 2023 Global Social Media Awards finalists. Please use the button below to download your finalist assets, please use these to post and shout about your success in making the shortlist and don’t forget to use the event hashtag #GlobalSocialMediaAwards

Finalist Assets

Best Use of Facebook

dentsu & LinkedIn & 84 Paris – Breaking the Mould: An innovative approach to ‘Always On’ brand marketing on social

Docklin & Nelly – Supercharging Dynamic Ads with First-Party Data

Making Science UK – Incorporate creative diversification into your crypto marketing funnel: Navigating Crypto Markets

PromoTraffic & Optimeal Poland – brand image promotion

  

Best Use of Twitter  

Expedia & Anomaly – #TravelTheAds

Investing For A Greener World – AfDB, ADB, AIIB, BSTDB, CDB, CEB, EBRD, EIB, IDB, IMF, IsDB, NDB, NIB, WBG

Sky Alphabet & Silvercorp – Silver Showdown

 

Best Use of Instagram        

AMG4Women – “WHO RUNS THE WORLD? WE DO!”

Campfire and NYX Cosmetics – Halloween

Docklin & Nelly – Supercharging Dynamic Ads with First-Party Data

Insider – Instagram Stories

Mercedes-AMG – 55 years – Changing the game

Mercedes-AMG GmbH – Here- to the heart.

Mercedes-AMG GmbH – The ONE and Only AMG ONE

 

Best Use of YouTube

Gravity Global & Embraer – Energia: Fly the Future

Mercedes-AMG GmbH – AMG Uncovered Episode 7 feat. Nigel Sylvester

Mercedes-AMG GmbH & Banauten GmbH – INSIDE AMG – Season 1

 

Best Use of TikTok

1000heads & Wella – Inspire the Courage to Change

Buttermilk & Elizabeth Arden – #MyBeautyCape

Campfire/ The INKEY List – Launch of The INKEY List- Mandelic Acid

Christie’s Social Media Team

EHL Group – Authenticity in World-Class Education: EHL TikTok designed by students for students

Lounge Group & STABILO International GmbH Hungarian Branch – Colour with words feat. VALMAR

Mindshare Ireland / 123.ie – 123 Daithí

OMD Turkey & L’Oréal Consumer Product Division Turkey – #TiktokMadeMeBuyIt Campaign

Vrbo – Finding 1M TikTok Followers Through Togetherness

Wolfgang Digital and Intersport Elverys – Tapping Into a new Demographic

 

Best Use of Snapchat

The judges have decided not to release a shortlist for this category. The winner will be announced on Wednesday 26th April 2023 via our website at 3 pm GMT.

 

Best Use of LinkedIn           

Brainlabs & F5 – Re-writing the B2B rulebook with LinkedIn to increase leads a phenomenal 150%

Brainlabs & GoCardless – Building Brand Equity With Full Funnel Social Strategy Pays Off By Smashing Performance Targets

Brown Bag Marketing & AlertEnterprise – B2B Live Event Social

Christie’s Recruitment Team – Auction House – Brand Awareness Campaign

EthosEnergy & Oakwood Agency – The 3-2-1 Model

ISS & Fourtold – People Make Posts. People Make Places.

Made By Giants & etika – Fair Finance That Fits

TCS Research – #40andForward

 

Best Audience Engagement Campaign

Coolr & 1% Club – ITV GAME SHOW LAUNCH

Coolr for Burger King – Nick Pope

DRA Global Limited – The power of 90

Expedia & Anomaly – #TravelTheAds

Gravity Global & Embraer – Energia: Fly the Future

Media.Monks and Senna Brands

 

Best Social Influencer Campaign  

BorderX & MedicubeBetter Than Botox, Tati Westbrook x Medicube Influencer Campaign

Buddy Media & Farfetch

Buttermilk & Elizabeth Arden – #MyBeautyCape

Campfire and L’Oréal Luxe – The Gifting Campaign

Media.Monks & PerfectDraft

Mindshare Ireland / Suntory – Lucozade Alert Sharp Spin

OMD Turkey & L’Oréal Consumer Product Division Turkey – #TiktokMadeMeBuyIt Campaign

 

Best Use of Social Media in a Crisis

AT&T – Hurricane Ian Crisis Disaster Recovery Response

Eisenwerk1 – I can’t take it anymore

Gravity Global & Embraer – Energia: Fly the Future

Insider – Queen Elizabeth II- In Memoriam Coverage

 

Most Impactful Social Media Innovation  

dentsu & LinkedIn & 84 Paris – Breaking the Mould: An innovative approach to ‘Always On’ brand marketing on social

Docklin & Nelly – Supercharging Dynamic Ads with First-Party Data

Philip Morris International – Shorthand

 

Best Low Budget Campaign          

dentsu & Mercedes-Benz – Luxury Lifestyle

DNRG & Caerphilly Skips – Cleaning Up

EthosEnergy & Oakwood Agency – Humanising Our Brand

The Obsidian Co. & Kipling Cyprus – Unwrap More Conversions: The power of gifting

 

Best Use of Social Media for Entertainment

8original & Babylon Park – Opening Babylon

Carousel & Paddington Bear – Paddington’s Royal Visit

denstu & RTÉ 2FM – RTÉ 2FM has everyone Radio GA GA

HypeFactory & Ten Square Games – Fishing Clash Enters Korean Market

Teneo & Chadwicks – Valentine’s Day Bro-mance

 

Best Use of Social Media for Finance

Brainlabs & GoCardless – Building Brand Equity With Full Funnel Social Strategy Pays Off By Smashing Performance Targets

Bumbl & Newcastle Building Society – Let’s Get Moving

dentsu & Bank of Ireland – Dare to dance with your finances?

Mindshare Ireland / 123.ie – 123 Daithí

Wolfgang Digital & Zurich Ireland – A Penchant For Pensions

 

Best Use of Social Media for Retail           

Brand Kolektyw & Sales&More x Komputronik – How we refreshed the image of Komputronik in SM and increased revenue!

Buddy Media & Farfetch

dentsu & IKEA Ireland – Room for Improvement: IKEA Ireland Rooms Campaign

Docklin & Nelly – Supercharging Dynamic Ads with First-Party Data

Wolfgang Digital & Woodie – From Riding The Wave; To Scaling With Paid!

 

Best Use of social media for FMCG

The judges have decided not to release a shortlist for this category. The winner will be announced on Wednesday 26th April 2023 via our website at 3 pm GMT.

 

Charity / Not-for-profit Campaign  

Brown Bag Marketing & Diversify Veterinary Medicine Coalition – Grant Applicants

Bumbl & Parsnip

Health Affairs – Racism & Health

IMART and Fuller Marketing

Media.Monks and Movimento Pra>Frente

This Life – Goodbye My Love

 

Best Long-Term Strategic Use of Social Media   

Brainlabs & F5 – Re-writing the B2B rulebook with LinkedIn to increase leads a phenomenal 150%

Brown Bag Marketing & Slingshot Product Development Group – Brand Awareness Campaign

Gravity Global & Embraer – Energia: Fly the Future

Linassi+Co & BLINK – Made by people and place

The Obsidian Co. & Ancoria Insurance – Insuring Growth Campaign: Leveraging Social Media to Expand Market Share

Wolfgang Digital & BodySlims – ROI “Return On Inspiration”: How We Drove Millions With Inspirational Social Media Content

 

Best Integrated Campaign

Kindly Sponsored by Pimento

Expedia & Anomaly – #TravelTheAds

Gravity Global & Embraer – Energia: Fly the Future

Made By Giants & etika – Fair Finance That Fits

Media.Monks and Youtube Shorts – The Tiger Shirt (A Camisa do Tigre)

News UK & Wavemaker – Jet2 Turkish Tourist Board

SThree & Odiv – Employer Branding 2.0: a multichannel strategy in which offline has been translated into online, resulting in a 69% growth in applications compared to the previous year.

Virgin PulseTHRIVE Summit 2022

Vrbo – Finding 1M TikTok Followers Through Togetherness

Wolfgang Digital & BodySlims – ROI “Return On Inspiration”: How We Drove Millions With Inspirational Social Media Content

 

Best Direct Response Social Media Campaign   

Buddy Media & Farfetch

Docklin & Nelly – Supercharging Dynamic Ads with First-Party Data

Wolfgang Digital & HomeSecure – ‘The Future is Friction’

 

Best Use of Paid Social      

8original & Finding Abraham – Finding Abraham: The Film

BorderX & bHapticsbHaptics Paid Ads Campaign

Bumbl & Bandai Namco

dentsu & Bank of Ireland – Dare to dance with your finances?

DNRG & Marshall Meadows Manor – Saying ‘I do’ with Facebook

Docklin & Nelly – Supercharging Dynamic Ads with First-Party Data

Investing For A Greener World – AfDB, ADB, AIIB, BSTDB, CDB, CEB, EBRD, EIB, IDB, IMF, IsDB, NDB, NIB, WBG

Mindshare UK & M&S – Unwrapping the Power of Paid Social

SThree & Odiv – Employer Branding 2.0: a multichannel strategy in which offline has been translated into online, resulting in a 69% growth in applications compared to the previous year.

Wolfgang Digital & The Night Sky – ‘The Night Sky’s The Limit’

 

Best Local to Global Campaign

The judges have decided not to release a shortlist for this category. The winner will be announced on Wednesday 26th April 2023 via our website at 3 pm GMT.

 

Best Social Media Tool

Performics – Social Intelligence

Skai – Skai’s Paid Social solution

Squared.io – Audit and Optimization for Facebook Ads

 

Rising Star Award

Abbey Troyer – Stella Rising

Arronoel Ashby-Rosellon

Pramila Nageshwararaj

 

Best In-house Team

Chadwicks – Digital Marketing Team

Insider – Social Media Team

 

Best Small Agency

Bumbl

Docklin Digital

Kitch Media

Little Mesters Agency

Zolay

 

Best Large Agency

Kindly Sponsored by Tribe Global

Battenhall

Campfire

Coolr

Stella Rising

Wolfgang Digital