2025 Winners

Congratulations to our 2025 Winners

 

BEST USE OF INSTAGRAM

Winner 2025

8original & Jewish News

— Holocaust Memorial Day

BEST USE OF YOUTUBE

Winner 2025

Clock.Work & Toys and Colors

— Paramount IF

BEST USE OF SNAPCHAT

Winner 2025

dentsu & Burger King

— Burger King PAC-ed a Whopper punch

BEST USE OF TIKTOK

Winner 2025

The Kitchen London & Heinz

— How Heinz Ketchup became this season’s must-have fashion accessory

BEST USE OF LINKEDIN

Winner 2025

1000heads & SAP

— Bring Out Your Best - LinkedIn Strategy

BEST AUDIENCE ENGAGEMENT CAMPAIGN

Winner 2025

The Kitchen London & Heinz

— How Heinz Ketchup became this season’s must-have fashion accessory

BEST SOCIAL INFLUENCER CAMPAIGN

Winner 2025

Core & KFC

— Bitta_Banging Hot Wings

BEST COLLABORATION WITH A CONTENT CREATOR

Winner 2025

AO & @CleanWithBea

— Christmas Saved

BEST USE OF RESEARCH & EVALUATION

Winner 2025

Wolfgang Digital & Visit Trinity

— Dublin’s Worst Kept Secret!

BEST USE OF SOCIAL MEDIA IN A CRISIS

Winner 2025

UM Birmingham & Network Rail

— Triggering Hope

MOST IMPACTFUL SOCIAL MEDIA CAMPAIGN

Winner 2025

UM Birmingham & Network Rail

— Triggering Hope

MOST INNOVATIVE SOCIAL MEDIA CAMPAIGN

Winner 2025

Follo (formerly OrangeValley) & StudyGo

— Master of the TikTok algorithm: 412% increase on relevant terms in TikTok Search
Silver 2025

UM Birmingham & Network Rail

— Triggering Hope

BEST LOW BUDGET CAMPAIGN

Winner 2025

LCC Group & Coxons Group Australia

— Keen for a cool change?
Silver 2025

Happy Yolk & British Hen Welfare Trust

— A Royal Rehoming of the One Millionth Hen

BEST USE OF UGC

Winner 2025

Follo (formerly OrangeValley) & Collistar

— UGC-Driven Success: How magic drops took over social media

BEST USE OF SOCIAL MEDIA FOR FINANCE

Winner 2025

Datarails

— How we won the engagement race for finance leaders (on LinkedIn)
Silver 2025

Brands2Life & Experian

— Run For Your Money

BEST USE OF SOCIAL MEDIA FOR RETAIL

Winner 2025

iSite TV and Fabric Social on behalf of Currys

BEST USE OF SOCIAL MEDIA FOR FMCG

Winner 2025

Dawning Digital & AriZona Europe

— From Viral Moments to Retail Momentum
Silver 2025

The Kitchen London & Heinz

— How Heinz Ketchup became this season’s must-have fashion accessory

BEST USE OF SOCIAL MEDIA FOR HEALTH & BEAUTY

Winner 2025

The Good Influence & Willpowders

— ‘Powered by WillPowders’

BEST USE OF SOCIAL MEDIA FOR TRAVEL & TOURISM

Winner 2025

Wolfgang Digital & Visit Trinity

— Dublin’s Worst Kept Secret!
Silver 2025

Forsman&Bodenfors & Fáilte Ireland

— Keep Discovering Car-Free, Carefree Travel

BEST USE OF SOCIAL MEDIA FOR FOOD & DRINK

Winner 2025

Jungle Creations & Inch’s Cider

— Local Tastes Better

BEST CHARITY / NOT-FOR-PROFIT CAMPAIGN

Winner 2025

Jungle Creations & Solace Women’s Aid & National Centre for Domestic Violence

— No More Injury Time: Blowing the Whistle on Domestic Abuse

BEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA

Winner 2025

54 & Aramco Team Series

— 2024 Campaign

BEST INTEGRATED CAMPAIGN

Winner 2025

Wolfgang Digital & Petstop Ireland

— The Million Dollar Fetch

BEST REAL TIME RESPONSE CAMPAIGN

Winner 2025

dentsu & PTSB

— Gold Medal Moments: PTSB's Olympic Success
Silver 2025

The Kitchen London & Heinz

— How Heinz Ketchup became this season’s must-have fashion accessory

BEST USE OF PAID SOCIAL

Winner 2025

Wolfgang Digital & Visit Trinity

— Dublin’s Worst Kept Secret!
Silver 2025

Wolfgang Digital & Petstop Ireland

— The Million Dollar Fetch

BEST LOCAL TO GLOBAL CAMPAIGN

Winner 2025

iSite TV and Fabric Social on behalf of Currys

BEST USE OF AI IN SOCIAL MEDIA

Winner 2025

Wolfgang Digital & Petstop Ireland

— Fortune Favors the BrAIve

EMERGING TALENT AWARD

Winner 2025

Mariana Nadaleto Lopes Giufrida

— Sherlock Communications

SOCIAL MEDIA MARKETER OF THE YEAR

Winner 2025

Julie Keehn

— Medela

BEST IN-HOUSE TEAM

Winner 2025

LOT Polish Airlines

— LOT Crew - Your Crew
Silver 2025

Regional Digital Marketing COE

BEST IN-AGENCY TEAM

Winner 2025

Billion Dollar Boy

BEST SMALL AGENCY

Winner 2025

GMS Media Group

BEST LARGE AGENCY

Winner 2025

Fabric Social

Trophies

Winner trophies will be dispatched following the winners announcement and will arrive in 2-3 weeks.

All winners will be able to purchase a duplicate trophy from the Don't Panic trophy shop here post winners announcement.

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Testimonials

"We’re really excited to have been shortlisted for a Global Social Media Award. Winning the award would be a fabulous acknowledgement to our teams who put in an incredible amount of effort to ensure that we are always delivering engaging and interesting content to our followers, ensuring that we are always helping to change lives for good."
Virgin Pulse
“This nomination for ‘Best In-House Team’ is a reflection our collaborative spirit and innovative approach that drive our success. We’re honoured to be nominated and grateful for the recognition of our team’s hard work.” Karen Bannister
Centurion Asset Management Inc
"Being shortlisted in competitions like the “Global Social Media Awards” validates our innovative approaches and successful strategies. It is an opportunity for us to showcase the significant impact of our work and gain both publicity and recognition for our hard work."
Trickle
“Awards like the Global Social Media Awards are important because they allow us not only to demonstrate the quality and consistency of our work, but to also recognize our team for it. To a person, our team is the most expert group I’ve ever been fortunate enough to work with, so the nomination is a testament to them as both experts in the field but also great partners to our clients.” Ryan Black
Accelerated Digital Media
"Luxid is thrilled to be shortlisted for the prestigious Global Social Media Awards in no less than three categories! Attracting entries from all over the world, we know how special it is to make it through to the finals and to be recognised for the kind of innovative digital work that really drives business success."
Luxid