Categories
Please see the following descriptions for information on each category.
For more information on how to enter, submission guidelines and entry fees, please click here.
CAMPAIGN AWARDS
In each of the sector-based categories, we’ll be looking for the thinking and approach specific to the needs of that sector and the client’s goals. Quality content campaigns can drive real results, engagement, and sales. Judges are looking to recognise and reward an exemplary social media strategy which will include identifying the target audience, defining objectives, establishing appropriate creative, implementation and distribution, selection of channels, effective delivery and monitoring and evaluation of results.
BEST USE OF X
Enter Now
140 characters? 280 characters? Who’s counting when you’ve a knack for trending? This category celebrates the Twitter pros who know how to serve bite-sized brilliance.
BEST USE OF FACEBOOK
Enter Now
If your Facebook game is top-notch, with posts that bring all the engagement and a community that can’t stop commenting, this award’s got your name written all over it.
BEST USE OF INSTAGRAM
Enter Now
This award goes to the team or individual that truly knows how to own the ‘gram. Whether it's clever captions, perfect pics, or stories that stop you mid-scroll, we’re looking for content that made followers hit that heart!
BEST USE OF YOUTUBE
Enter Now
For those who know how to create binge-worthy content that keeps viewers glued to their screens and hitting that subscribe button. Whether it's vlogs, tutorials, or campaigns that went viral, we’re looking for creators who have achieved thumbs up, comments, and all!
BEST USE OF SNAPCHAT
Enter Now
If your Snaps have people watching on repeat, laughing out loud, or rushing to screenshot, this one’s for you. We’re after creators who’ve excelled at storytelling in 10 seconds or less, using filters, lenses, and a bit of Snap-savvy to keep audiences hooked!
BEST USE OF TIKTOK
Enter Now
If you’ve mastered the art of viral disruption, clever trends, or had people re-posting your brand, this one’s for you! Show us how you took TikTok by storm, whether it’s with outstanding creativity or an endless stream of engagement.
BEST USE OF LINKEDIN
Enter Now
Whether you’re sharing knowledge, driving meaningful engagement, or crafting posts that have the wider audience hitting “like,” this award is for those who’ve mastered LinkedIn and made professional networking work.
BEST AUDIENCE ENGAGEMENT CAMPAIGN
Enter Now
For the campaign that got people talking, sharing, and reacting. If you sparked conversations, built a community, or had followers glued to your content, this is your time to shine. We’re looking for a campaign that took engagement to a whole new level!
BEST SOCIAL INFLUENCER CAMPAIGN
Enter Now
This one’s for the affiliates and dream team collabs! If your influencer partnership felt like a match made in social media heaven and got followers buzzing, this is your category.
BEST COLLABORATION WITH A CONTENT CREATOR
Enter Now
For partnerships that went beyond the usual shout-outs and created something truly special. Whether it was a killer video series, an unforgettable takeover, or content that felt effortlessly authentic, we’re celebrating the collabs that delivered on investment!
BEST COLLABORATION WITH AN INFLUENCER
Enter Now
For the influencer partnerships that made waves and left the audience asking for more. We’re talking collabs that feel so natural, it’s like you’ve been together forever—just with a million followers watching.
BEST USE OF RESEARCH & EVALUATION
Enter Now
Behind every great campaign is solid research and smart evaluation! This award is for the teams who dived deep into the data, understood their audience inside out, and used insights to drive social media success.
BEST USE OF SOCIAL MEDIA IN A CRISIS
Enter Now
Let’s be real: crisis moments happen. But this award is for the teams who kept their cool and turned chaos into clarity. When things went sideways, you showed social media at its best.
MOST IMPACTFUL SOCIAL MEDIA CAMPAIGN
Enter Now
This one’s for the rule breakers and trendsetters, innovators and disruptors. If you’ve done something new and so out-of-the-box, that the rest are still playing catch-up, we want to hear about it. Let’s celebrate the creative geniuses pushing social media boundaries.
MOST INNOVATIVE SOCIAL MEDIA CAMPAIGN
Enter Now
Judges are looking for something NEW. It might be a new channel, it might be a new way to use social media, it might be a new way to increase view. This award is for the innovations of the year.
BEST LOW BUDGET CAMPAIGN
Enter Now
This award goes to the campaign that worked magic on a shoestring budget, using creativity, clever tactics, and a dash of resourcefulness to deliver impressive results. Because sometimes, less really is more!
BEST USE OF UGC
Enter Now
For the brands that know their biggest fans make the best creators! This award is all about campaigns that harnessed the power of user-generated content to tell authentic stories, spark engagement, and build trust. If you turned likes and shares into brand loyalty, this category is for you!
BEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT
Enter Now
From behind the scenes sneak peaks, to gaming tips and reveals, social media is integral to the Entertainment industry. This award recognises use of engaging social media that has promoted movies, music, gaming and more.
BEST USE OF SOCIAL MEDIA FOR FINANCE
Enter Now
This award celebrates the financial institutions or individuals who've turned social media into a financial playground. Whether it's a witty explainer video, a relatable personal finance tip, or a community-driven investment forum, we're looking for the content that's making money matters more accessible and engaging.
BEST USE OF SOCIAL MEDIA FOR RETAIL
Enter Now
From online shopping sprees to influencer collaborations, social media has become the retail industry's digital storefront. This award recognises the brands that have mastered the art of using social media to engage customers, drive sales, and create a memorable shopping experience.
BEST USE OF SOCIAL MEDIA FOR FMCG
Enter Now
From food trends to beauty hacks, fast-moving consumer goods (FMCG) brands are constantly innovating to stay ahead of the curve. Whether it's a viral product demo, a user-generated content campaign, or a social-first marketing initiative, we're looking for the FMCG brands that are making an impact on social media.
BEST USE OF SOCIAL MEDIA FOR FASHION
Enter Now
From runway shows to street style, social media has become the fashion industry's digital catwalk. Whether it's a groundbreaking campaign, a viral fashion trend, or a community-driven style movement, we're looking for the content that's setting the pace for fashion on social media.
BEST USE OF SOCIAL MEDIA FOR HEALTH & BEAUTY
Enter Now
From skincare routines to fitness challenges, social media has become the go-to platform for health and beauty inspiration. This award recognises the use of social media to promote wellness, educate consumers, and create a supportive community.
BEST USE OF SOCIAL MEDIA FOR TRAVEL & TOURISM
Enter Now
Whether it's a breathtaking travel photography series, a helpful travel guide, or a community-driven travel forum, we're looking for the content that's making the world a smaller, more accessible place.
BEST USE OF SOCIAL MEDIA FOR FOOD & DRINK
Enter Now
This award recognises content creators who have used social media to inspire, inform, and entertain food and drink enthusiasts. Whether it's a viral food trend, a mouthwatering recipe demonstration, or a community-driven foodie forum, we're looking for the content that's making our taste buds tingle.
BEST USE OF SOCIAL MEDIA FOR HOSPITALITY
Enter Now
Whether it's a viral travel destination, a personalized guest service interaction, or a must do holiday experience, we're looking for the campaigns that are setting the bar for social media excellence in the hospitality industry.
BEST USE OF SOCIAL MEDIA FOR SPORTS & FITNESS
Enter Now
From epic sports highlights to behind-the-scenes action to training videos, and sporting top tips, this award recognises social media use to inspire, motivate and engage sports and fitness fans.
BEST USE OF SOCIAL MEDIA FOR HOME & GARDEN
Enter Now
From DIY tutorials to garden transformations, social media is a home and garden enthusiasts go to for inspiration and shopping. This award recognises the brands, influencers, or individuals who have used social media to inspire, educate, and engage to capture the attention of this audience.
BEST CHARITY / NOT-FOR-PROFIT CAMPAIGN
Enter Now
Social media is a powerful tool for charitable organisations to raise awareness, call to action and drive donations. Whether it's a viral fundraising challenge, a thought-provoking documentary series, or a community-driven volunteer initiative, we're looking for the campaign that has made a real difference in the world.
BEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA
Enter Now
This award recognises brands and agencies that have consistently and effectively used social media to achieve long-term business goals. We're looking for companies that have developed a comprehensive social media strategy, built a strong online community, and demonstrated sustained success over time.
BEST INTEGRATED CAMPAIGN
Enter Now
For the social media marketers who know that social media works best when it’s all connected! This award celebrates campaigns that seamlessly combined multiple platforms—whether it's Facebook, TikTok, Instagram, or beyond—to create a unified, powerful message.
BEST REAL TIME RESPONSE CAMPAIGN
Enter Now
Quick fire reactions are everything when it comes to real time response campaigns. Judges are looking for campaigns that have demonstrated ingenuity and creativity in a fast turnaround to achieve connection with a wider audience. Whether it's a timely meme, a heartfelt apology, or a witty response to a viral moment, this award celebrates the brands that have used real-time engagement to build relationships and drive positive outcomes.
BEST USE OF PAID SOCIAL
Enter Now
Running ads that felt less like “ads” and more like must-click content? You’re in the right place! This category celebrates paid social media campaigns that hit the right audience —creativity, targeting, and, of course, conversions.
BEST LOCAL TO GLOBAL CAMPAIGN
Enter Now
From a local buzz to worldwide recognition! This award is for the campaigns that started small but had the creativity and strategy to go global. Whether you took a local trend and made it viral or expanded your reach across borders, judges are looking for your global success story!
BEST USE OF AI IN SOCIAL MEDIA
Enter Now
This award celebrates the smart use of artificial intelligence to optimize social media strategies, from chatbots and content recommendations to predictive analytics and personalized experiences. If you’ve harnessed the power of AI to make your social campaigns sharper and more efficient, we want to hear all about it!
SOCIAL MEDIA TOOL AWARDS
The judges will be looking for a clear description of an outstanding social media tool, with an indication of budget. Judges will be looking for new features/tools added in the last 12 months.
BEST SOCIAL MEDIA TOOL
Enter Now
For the tool that makes social media pros wonder how they ever lived without it! Whether it’s scheduling posts, analyzing data, or helping craft the perfect tweet, this award is for the platform or app that’s changing the social media game and making every campaign smoother, smarter, and more successful.
COMPANY, AGENCY, TEAM & INDIVIDUAL AWARDS
The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training in these team and agency awards. Innovative approaches to development, delivery or cost-saving will also be scored highly. The overall quality of campaigns, apps or websites delivered on behalf of clients will also be considered.
EMERGING TALENT AWARD
Enter Now
This one’s for the new kids on the block—if you’ve burst onto the social media scene and already have people asking, "Who runs this account?", then step right up! We’re looking for up-and-coming talent who are ready to shine brighter than a ring light.
SOCIAL MEDIA MARKETER OF THE YEAR
Enter Now
If you can craft the perfect post, handle crises without breaking a sweat, and know how to turn followers into fans, then this award is for you. This is for the Social Media Marketer who juggle hashtags, comments, and algorithms like a pro.
BEST IN-HOUSE TEAM
Enter Now
This award recognises the exceptional in-house social media teams that have demonstrated outstanding creativity, strategic thinking, and a deep understanding of their brand. We\'re looking for teams that have consistently delivered high-quality content, built strong online communities, and driven measurable results.
BEST IN-AGENCY TEAM
Enter Now
This award recognises the exceptional in- agency social media teams that are consistently delivering outstanding results for clients. Whether it's a small boutique agency or a large-scale network, this award celebrates the in-agency social media team who are shaping the future of campaigns and marketing.
BEST START-UP AGENCY (LESS THAN 2 YEARS OLD)
Enter Now
Are you a new agency showing you mean business? We're looking for agencies that have quickly established themselves as industry leaders, demonstrated exceptional creativity and strategic thinking, and delivered impressive results for their clients.
BEST SMALL AGENCY
Enter Now
Is your agency the one everyone’s buzzing about? Do you live and breathe social strategy while delivering campaigns that your exceed your clients expectations? If you’re a small team with big ideas this award is for you.
BEST LARGE AGENCY
Enter Now
Is your agency creating noise and dominating the buzz. If you live and breathe social strategy and exceed your clients’ expectations when it comes to creativity and results you are the Agency we are looking for!
Our Event Sponsors & Partners
Testimonials
"We’re really excited to have been shortlisted for a Global Social Media Award. Winning the award would be a fabulous acknowledgement to our teams who put in an incredible amount of effort to ensure that we are always delivering engaging and interesting content to our followers, ensuring that we are always helping to change lives for good."
Virgin Pulse
“This nomination for ‘Best In-House Team’ is a reflection our collaborative spirit and innovative approach that drive our success. We’re honoured to be nominated and grateful for the recognition of our team’s hard work.”
Karen Bannister Centurion Asset Management Inc
"Being shortlisted in competitions like the “Global Social Media Awards” validates our innovative approaches and successful strategies. It is an opportunity for us to showcase the significant impact of our work and gain both publicity and recognition for our hard work."
Trickle
“Awards like the Global Social Media Awards are important because they allow us not only to demonstrate the quality and consistency of our work, but to also recognize our team for it. To a person, our team is the most expert group I’ve ever been fortunate enough to work with, so the nomination is a testament to them as both experts in the field but also great partners to our clients.”
Ryan Black Accelerated Digital Media
"Luxid is thrilled to be shortlisted for the prestigious Global Social Media Awards in no less than three categories! Attracting entries from all over the world, we know how special it is to make it through to the finals and to be recognised for the kind of innovative digital work that really drives business success."
Luxid
Super Early Bird Deadline
Days
00
Hours
00
Mins
00
Secs
00