2024 Shortlist

Congratulations to our 2024 Finalists

BEST USE OF FACEBOOK

Anthology Communications and US Department of Veteran Affairs, Veterans Health Administration, Office of Connected Care

— Connected Care Live

Bumbl & Bandai Namco

— Creative Diversification on Facebook

Factory Of Dreams Hall & Reels Architect

— Fernando De La Cruz and Counter: Benjamin Orduno

White Marketing & My True Ancestry

— Viral Organic Content to Accelerate Ad Growth

BEST USE OF X

There is no shortlist for the category, the winner will be announced on 25 April 2024.

BEST USE OF INSTAGRAM

Ann Summers

— Empowering Women on Social

Dawning Digital & AriZona Beverages

— Instagram Growth

McCann Central & hansgrohe Limited

— Driving growth through effective meaningful connections with hansgrohe

BEST USE OF YOUTUBE

Banauten GmbH & Mercedes-AMG GmbH

— Welcome to the Playground

Gravity Global & Embraer

— E2 Tech Eagle

Gravity Global & Embraer

— Engineering Change

BEST USE OF TIKTOK

Adwise & Soudal

— TikTok made me do it myself

Bonded & Different Narrative & NE1

— Winter Campaign 2023

Core Ireland & An Post Campaign

— An Post Book Club

Danco Vision & Fornetti Romania

— #AventurileLuiMini (#TheAdventuresOfMini)

Docklin & Aknekollen.se

— Increasing brand awareness through a performance first strategy

Happy Yolk & Pooky Lighting

— Lighting Up The North

McCann Birmingham & Chupa Chups UK

— The sweet success of TikTok

Mindshare UK & Unilever

— CleanTok

Mindshare UK & Unilever

— Dove #TurnYourBack

Wolfgang Digital & Irish Tax Rebates

— The Rebate Renaissance

BEST USE OF SNAPCHAT

Bonded & Different Narrative & NE1

— Winter 2023

Core & Banking & Payments Federation Ireland (BPFI)

— Money Muling

dentsu Ireland & Burger King

— (Burger) King of AR - A whopper campaign

BEST USE OF LINKEDIN

Banauten GmbH & Mercedes-Benz Mobility AG

— Talking Changes, Taking Chances

Brainlabs & JLL

— Designing Tomorrow With Precision Marketing Today

Irving Oil

— Social Media Team

Luxid & Atea Finland

— LinkedIn reimagined: Atea’s strategic blueprint for B2B excellence

Meerkat Marketing

— Welch Capital Partners – LinkedIn Optimization

TCS (Tata Consultancy Services)

— London Marathon

The Obsidian Co. & Ancoria Insurance

— From LinkedIn Success to Market Share Growth!

BEST AUDIENCE ENGAGEMENT CAMPAIGN

Bonded & Celestyal Cruises

— Setting sail with TikTok to launch new ship ‘Journey’

Brainlabs & Singapore Global Network

— Going Global By Staying Local

Coolr

— OMD UK & Lidl 'Save Another Way...The Lidl Way'

F&B Huskies & Fáilte Ireland

— Keep Discovering Car-Free, Carefree Travel

Gravity Global & Embraer

— E2 Tech Eagle

McCann Birmingham & Chupa Chups UK

— The sweet success of TikTok

Media.Monks e Senna Brands

— Busque Sua Verdade (Seek Your Truth)

Mindshare Ireland & Lucozade Energy

— Fizz the season

Tombras & Josh Cellars

— Josh

Wolfgang Digital & Visit Trinity

— Turning Views into Visits

BEST SOCIAL INFLUENCER CAMPAIGN

33Seconds & Sky

— Celebrating David Hockney

Alfred & Netflix's The Crown

— The Sylvanian Crown

Campfire & Thayers

— Poreplay & Skincare Seduction

Dentsu Creative & Beiersdorf

— NIVEA For Your Shade of Beautiful

F&B Huskies & Fáilte Ireland

— Keep Discovering Car-Free, Carefree Travel

Happy Yolk & Pooky Lighting

— Lighting Up The North

Mindshare UK & Unilever

— Dove #TurnYourBack

IZEA & Ravensburger Puzzles

— Self-Care Fall

SocialChain & Jameson Whiskey

— A Call to Craft

White Stores

— Christmas campaign 2023

BEST USE OF RESEARCH & EVALUATION

Bonded & Celestyal Cruises

— Sailing into a new territory and audiences with TikTok

Bonded & Different Narrative & NE1

— Winter 2023 Campaign

Purple Goat & Braun

— #StyledByMe

MOST IMPACTFUL SOCIAL MEDIA CAMPAIGN

Adwise & ICON Clinic Trials

— The impact is bigger than you think

Agency Guacamole & Carol's Daughter

— Limited Edition "The Little Mermaid" Film & "Wash Day Delight Campaign"

F&B Huskies & Fáilte Ireland

— Keep Discovering Car-Free, Carefree Travel

Happy Yolk & MaiLi by Sinclair

— My Power campaign forging genuine emotional connections with 6.1 million individuals worldwide.

Luxid Group & MSD Finland

— Go see a doctor

Mindshare UK & Unilever

— Dove #TurnYourBack

UICC & Spin

— Inviting the World to Close the Cancer Care Gap

Virgin Pulse

— Employee Wellbeing Month

We Go Again Campaign

— Rebecca Mac

MOST INNOVATIVE SOCIAL MEDIA CAMPAIGN

Adwise & SPAR Nederland

— Effe sparren

Bumbl

— CaaS (Creative as a Service)

Happy Horizon & LOAVIES

— 118% increased ROAS through personalised festival campaign

Happy Horizon & Warner Music Benelux

— Intelligent, scalable Spotify campaign drives 39% more revenue

Media.Monks & iFood

— Connecting with the soul of Brazil's regions.

PHD Media & CUPRA

— CUPRA Tavascan Live event campaign

Wolfgang Digital & BodySlims

— The Age of SEOcial

BEST LOW BUDGET CAMPAIGN

Cloutboost & Video Games Europe

— #SeizeTheControls

Danco Vision & Cosmopolis Plaza

— Cosmopolis Plaza launch

Dentsu Ireland & IKEA

— Offersdriving its messaging and overarching objectives.

Dentsu Ireland & Le Creuset

— Secret Sauce Serenade - Black Friday Effectiveness

Rascal & Friends

— Road to 250k

20SHOTS

— VAR Decision Audio Spoof

Success Local Limited & Northampton Raw Dog Food

— Healthier Dog Food

The Obsidian Co. & Kapnos Airport Shuttle

— Transforming Cyprus Airport Public Transportation

Trickle & Norwegian Labour Inspection Authority

— Sexual harassment

TRY & Norwegian centre for violence and traumatic stress studies (NKVTS)

— The TRUST study: How a social media campaign saved a study on sexual assault

BEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT

There is no shortlist for the category, the winner will be announced on 25 April 2024.

BEST USE OF SOCIAL MEDIA FOR FINANCE

Gravity Global

— Payoneer – Own Tomorrow

The Obsidian Co. & Crowdbase

— €550,000+ Raised in Crowdfunding Investments

Wolfgang Digital & Irish Tax Rebates

— Making Tax Less Taxing

BEST USE OF SOCIAL MEDIA FOR RETAIL

Adwise & Electro World

— Integrated advertising strategy makes national franchise feel local

Coolr

— OMD UK & Lidl 'Save Another Way...The Lidl Way'

GMS Media Group & Max Brenner

— Making chocolate cool again

Happy Horizon & LOAVIES

— 118% increased ROAS through personalised festival campaign

MvH Media & Little Wonderland

— The glowing success of Little Wonderland: 127% growth in yield on SPF products

Rise, a Quad company & Ulta Beauty

— YouTube Holiday Co-Op

The Obsidian Co. & Crocodile Shoes

— 838% increase in total value of purchases

Tombras & Altar'd State

— Stand Out For Good

Wolfgang Digital & Woodie’s

— Nailed It! How Woodie’s Hit 12% Online Growth with a People-First Social Strategy

BEST USE OF SOCIAL MEDIA FOR FMCG

Dawning Digital & CANDY CAN

Dentsu Ireland & Apache Pizza

— Apache Pizza Double Deal: Doubling Up on Pizza, Doubling Down on Purchases

The Obsidian Co. & Crocodile Shoes

— Soaring online sales through social media

Tombras & Sweethearts

— Situationships

BEST CHARITY / NOT-FOR-PROFIT CAMPAIGN

Cloutboost & Video Games Europe

— #SeizeTheControls

Core & Road Safety Authority Ireland

— Not Even One / Crashed Lives Buyers Shane Foley, Niamh Buckley Simone Parfrey

Populate Social & beVisioneers

— Making a positive climate impact

Rudaw Autism Campgain

This Life

— Draw The Line

UICC & Spin

— Inviting the World to Close the Cancer Care Gap

BEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA

Dawning Digital & CANDY CAN

— Don't eat it, drink it!

DIGITIZING EMPLOYER BRANDING AND RECRUITMENT @ HGS

eight&four & Genesis Motor Europe

— The New Automotive Brand in Europe

F&B Huskies & Fáilte Ireland

— A Social Campaign that Keeps Ireland Discovering

Gravity Global & Embraer

— E2 Tech Eagle

Gravity Global & Embraer

— Engineering Change

LUXID & OUTOKUMPU

— LEAD GEN EXCELLENCE IN B2B MANUFACTURING

Merrell

— Reaching New Social Peaks with Spin.

Redmoor Health & Just Talk

— Just Talk: Supporting Children and Young People's mental health in Hertfordshire

The Obsidian Co. & Ancoria Insurance

— From Social Media Success to Market Share Growth
Sponsored by PIMENTO

BEST INTEGRATED CAMPAIGN

Docklin & Aknekollen.se

— Increasing brand awareness through a performance first strategy

Edelman Canada & Knorr Canada

— Yummy K's

eight&four & Genesis Motor Europe

— Genesis Face Connect

Gravity Global

— EDGE Strategy – Real. World. Change.

Gravity Global

— Payoneer – Own Tomorrow

Gravity Global & Embraer

— E2 Tech Eagle

Happy Yolk & Pooky Lighting

— Lighting Up The North

Nissan

— Japan Mobility Show

Philip Morris International

— Rethink Disruption

Tombras & Sweethearts

— Situationships

BEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN

Docklin & Aknekollen.se

— Increasing brand awareness through a performance first strategy

Mindshare Ireland & Lucozade Energy

— Fizz the season

Tombras & Altar'd State

— Stand Out For Good

Wolfgang Digital & BodySlims

— The Age of SEOcial

BEST USE OF PAID SOCIAL

Accelerated Digital Media & ASRV

— Rapid Revenue Growth on Meta Ads

Battenhall & Morgan Motor Company

— Revolutionising the Road: Morgan for a New Generation

Coolr

— OMD UK & Lidl 'Save Another Way...The Lidl Way'

dentsu Ireland & CCPC

— Show me the Money Clinic

farsiight & Cycology

— Cranking Up Revenue & New Customers By Shifting Gears From ROAS to Marketing Efficiency Ratio (MER)

Happy Horizon & LOAVIES

— 118% increased ROAS through personalised festival campaign

Magnet Kitchens & Spin

— Driving kitchen renovations with paid social innovation.

MvH Media & Little Wonderland

— The glowing success of Little Wonderland: 127% growth in yield on SPF products

The Obsidian Co. & Crocodile Shoes

— 838% increase in total value of purchases

Wolfgang Digital & Woodie’s

— Nailed It! How Woodie’s Hit 12% Online Growth with a People-First Social Strategy

BEST LOCAL TO GLOBAL CAMPAIGN

Brainlabs & Singapore Global Network

— Going Global By Staying Local

dentsu Ireland & LinkedIn & 84 Paris

— Breaking the Mould: An innovative approach to ‘Always On’ brand marketing on social 

BEST SOCIAL MEDIA TOOL

Campfire

— Spark

Performics UK & Social Hero

— Maximum Influence, Maximum Impact

RISING STAR AWARD

There is no shortlist for the category, the winner will be announced on 25 April 2024.

BEST IN-HOUSE TEAM

Centurion Asset Management Inc.

— Marketing Team

Irving Oil

— Social Media Team

Philip Morris International

— PMI Global Studio

TCS (Tata Consultancy Services)

— UK & Europe Social Media Team

BEST SMALL AGENCY

Bumbl

Dawning Digital

Swift Media

The Obsidian Co.

Sponsored by TRIBE GLOBAL

BEST LARGE AGENCY

Battenhall

Coolr

Core Ireland

Docklin

farsiight

Tombras

Wolfgang Digital

Our Event Sponsors & Partners

TRIBE GLOBAL
THE LIGHTHOUSE SOCIAL
DON\'T PANIC
DIGITAL AGENCY NETWORK
PIMENTO
Boost

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Testimonials

We are still pinching ourselves after last week’s Global Social Awards. Wolfgang Digital is now the proud holder of the title: Best Large Global Social Media Agency! As well as the Best Large Agency award and Best Integrated Campaign (BodySlims), together with our clients we won Silver in Best Use of TikTok (Elverys), Best Direct Response Campaign (HomeSecure) and Best Long Term Use of Social Media (BodySlims). These wins are a testament to the team’s hard work and dedication to delivering exceptional results for our clients. Equally, they’re a testament to our clients who work so hard with us to try out new ideas on a weekly basis. Roisin Linnie- Head of Social
Wolfgang Digital
We’re delighted to announce that we have WON the ‘Best Low Budget Campaign’ for our work with Caerphilly Skips. The Global Social Media Awards are an extremely prestigious award to win and we’re so proud of the work we have done. We have been working with Caerphilly Skips for a long time and our Social campaigns have always performed incredibly well – so to be recognised for this work is the icing on the cake
DNRG
Being shortlisted for the Global Social Media Awards categories of “Best Social Influencer Campaign” and “Best Use of Paid Social” stand as a testament to BorderX’s mission of helping brands go global and unleash their full potential through strategy, creativity, and data. As a newly rebranded global-native digital agency, the Global Social Media Awards called to us because of its desire to reward agencies breaking boundaries to bring on big results.
BorderX
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