2026 Winners

Congratulations to all of our 2026 Global Social Media Awards Winners


WINNER ASSETS

BEST USE OF INSTAGRAM

Winner 2026

The Obsidian Co. & Great Place to Work® Jordan

— Jordan Market Entry Campaign

BEST USE OF YOUTUBE

Winner 2026

Gravity Global & Embraer Commercial Aviation

— Those who dream of transformative flight, love E2

BEST USE OF SNAPCHAT

Winner 2026

dentsu Ireland & Fridge Raiders

— Beyond the Feed: Making Fridge Raiders Playable

BEST USE OF TIKTOK

Winner 2026

Dawning Digital & AriZona Beverages Europe

— Turning TikTok Into Europe’s Organic Growth Engine

BEST USE OF LINKEDIN

Winner 2026

Definition & Alchemy

— Giving a Circular Giant an Edge

BEST USE OF FACEBOOK

Winner 2026

Dentsu Ireland & Avant Money

— Transforming Social into Loan Success

BEST AUDIENCE ENGAGEMENT CAMPAIGN

Winner 2026

Dawning Digital & BFree

— Engaging the Gluten-Free Community
Silver 2026

NinetyEight & Mattel

— Pingu's Noot Noot Phenomenon

BEST SOCIAL INFLUENCER CAMPAIGN

Winner 2026

Kitch & Crayola

— Crayola Creativity Week

BEST COLLABORATION WITH A CONTENT CREATOR

Winner 2026

Adobe

— Photoshop At My Place

BEST COLLABORATION WITH AN INFLUENCER

Winner 2026

Campfire & Vaseline US

— Holiday Lip Cuties

BEST USE OF RESEARCH & EVALUATION

Winner 2026

Wolfgang Digital

— Reddit & Weep: Scraping Data, Not Floors!

MOST IMPACTFUL SOCIAL MEDIA CAMPAIGN

Winner 2026

Coolr & Lidl US

— Eau de Croissant
Silver 2026

Core & Data Protection Commission Ireland

— Pause Before You Post

MOST INNOVATIVE SOCIAL MEDIA CAMPAIGN

Winner 2026

Coolr & Lidl US

— Eau de Croissant

BEST LOW BUDGET CAMPAIGN

Winner 2026

Dawning Digital & Mogu Mogu

— TikTok Germany Launch

BEST USE OF UGC

Winner 2026

Web2Media & Lavazza

— When Creator-Led Relevance Drives Growth

BEST USE OF SOCIAL MEDIA FOR FINANCE

Winner 2026

NoA Anorak & SpareBank 1

— What The Fond?!

BEST USE OF SOCIAL MEDIA FOR RETAIL

Winner 2026

HelloFranses!

— From POP MART to Pop Culture, via Labubus

BEST USE OF SOCIAL MEDIA FOR FMCG

Winner 2026

Coolr & Lidl US

— Eau de Croissant
Silver 2026

Dawning Digital & AriZona Europe

— Turning Community Engagement into Retail Demand Signals

BEST USE OF SOCIAL MEDIA FOR HEALTH & BEAUTY

Winner 2026

Cure Media & Kronans Apotek

— Farligt nära solen (Dangerously Close to the Sun)

BEST USE OF SOCIAL MEDIA FOR TRAVEL & TOURISM

Winner 2026

Wolfgang Digital & GoCar

— Handbrake Off: Driving Ireland’s Car-Sharing Revolution

BEST USE OF SOCIAL MEDIA FOR FOOD & DRINK

Winner 2026

Fabric Social & Subway

— The Sub-Culture

BEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT

Winner 2026

Havas Media Ireland & STUDIOCANAL

— Paddington in Peru: An Un‑BEAR‑lievable Social Media Adventure That Reignited a Cultural Icon

BEST USE OF SOCIAL MEDIA FOR FASHION

Winner 2026

Web2Media & Part Two

— Styling Content for Commercial Impact

BEST USE OF SOCIAL MEDIA FOR HOME & GARDEN

Winner 2026

Fingerspitz & LedKoning

— Trend to Transaction

BEST USE OF SOCIAL MEDIA FOR HOSPITALITY

Winner 2026

Carousel & Tamarisk

— Gliding into sales success for Skate Manchester & The Queen’s House Ice Rink

BEST USE OF SOCIAL MEDIA FOR SPORTS & FITNESS

Winner 2026

Wolfgang Digital & Intersport Elverys

— Right Hook Jab: Short Form Video to Knock Out Results
Silver 2026

Havas Hong Kong & Hong Kong Football Club

— From Zero Budget to Global Buzz: How HKFC Standard Chartered Soccer Sevens Scored Big Online

BEST CHARITY / NOT-FOR-PROFIT CAMPAIGN

Winner 2026

Core & Data Protection Commission Ireland

— Pause Before You Post

BEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA

Winner 2026

Adwise & Soudal

— Earning Attention in a Scrolling World

BEST INTEGRATED CAMPAIGN

Winner 2026

dentsu Ireland & Electric Ireland Superhomes

— Pin It. Search It. Superhome It.

BEST REAL TIME RESPONSE CAMPAIGN

Winner 2026

Havas Hong Kong & Hong Kong Football Club

— From Zero Budget to Global Buzz, in Real Time

BEST USE OF PAID SOCIAL

Winner 2026

Wolfgang Digital & Brown Thomas

— Beyond the Aisle

BEST USE OF AI IN SOCIAL MEDIA

Winner 2026

Wolfgang Digital

— Reddit & Weep: Scraping Data, Not Floors!

BEST SOCIAL MEDIA TOOL

Winner 2026

Nelisa

EMERGING TALENT AWARD

Winner 2026

Angelina Saiz

— Gathering Place

BEST IN-HOUSE TEAM

Winner 2026

Coolr Studios

BEST IN-AGENCY TEAM

BEST START-UP AGENCY (LESS THAN 2 YEARS OLD)

Winner 2026

HelloFranses!

BEST SMALL AGENCY

Winner 2026

The Good Influence

BEST LARGE AGENCY

Winner 2026

Jungle Creations

Trophies

Winner trophies will be dispatched following the winners announcement and will arrive in 2-3 weeks. You can purchase a duplicate trophy from the Don't Panic trophy shop here post winners announcement and these deliveries are estimated to take 7-8 weeks once payment has been received for your order.

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Testimonials

We’re really excited to have been shortlisted for a Global Social Media Award. Winning the award would be a fabulous acknowledgement to our teams who put in an incredible amount of effort to ensure that we are always delivering engaging and interesting content to our followers, ensuring that we are always helping to change lives for good.
Virgin Pulse
Being shortlisted in competitions like the “Global Social Media Awards” validates our innovative approaches and successful strategies. It is an opportunity for us to showcase the significant impact of our work and gain both publicity and recognition for our hard work.
Trickle
Awards like the Global Social Media Awards are important because they allow us not only to demonstrate the quality and consistency of our work, but also to recognize our team for it. To a person, our team is the most expert group I’ve ever been fortunate enough to work with, so the nomination is a testament to them as both experts in the field but also great partners to our clients. Ryan Black
Accelerated Digital Media
Luxid is thrilled to be shortlisted for the prestigious Global Social Media Awards in no less than three categories! Attracting entries from all over the world, we know how special it is to make it through to the finals and to be recognised for the kind of innovative digital work that really drives business success.
Luxid
This win isn’t just a trophy - it’s a celebration of our process. It’s proof that a small team can do big things when it cares deeply, thinks boldly, and moves with intention. We’re proud to be reshaping what a creative agency can look like - and what it can achieve.
Dawning Digital
These awards recognise the dedication, innovation and creativity our team brings to every project. It’s an honour to see our work celebrated on a global stage, and we’re excited to continue driving impactful results for our clients. Steve Underwood
Bonded
Winners Announcement
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