News Article ————

Skai have been named finalists for the Global Social Media Awards

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Published Date 13.04.2023

Skai is proud to announce that we have been named a finalist in the Best Social Media Tool category at the Global Social Media Awards. We are honored to be recognized among our esteemed peers and grateful for the opportunity to continue to innovate and revolutionize digital advertising.

At Skai, we understand the challenges that marketers face in today’s dynamic business environment. With a challenging macroeconomic climate, more privacy restrictions, reduced visibility, and an increased need for results, marketers need reliable technology platforms that they can trust to help them get ahead. Skai offers just that, giving marketers back control, connectivity, and transparency into their social programs. Our platform maximizes return and impact across social channels, helping marketers drive business growth and scale performance beyond what the native tools offer to keep marketers ahead of the competition.

Our Paid Social solution is part of our omnichannel marketing platform and is designed to unify all key social publishers in one platform, including Facebook, Instagram, Snapchat, LinkedIn, Pinterest, Twitter, and TikTok. What sets Skai’s Paid Social solution apart is the ability to bring together these top social publishers with 70+ other publishers on retail media, paid search, and apps in our platform. This provides a unique solution for paid social marketers, solving for fragmented marketing programs.

Social media advertising is no longer just about creating awareness ads. It has become a full-funnel, omnichannel approach encompassing everything from brand awareness to driving conversions and revenue. As a result, marketers need to comprehensively understand their audiences and how they engage with social media channels. This understanding is critical to developing effective social media campaigns that drive business growth and scale performance.

Another challenge that marketers face is the rising cost of advertising on social media channels. CPCs have been steadily increasing, making it essential for marketers to be more efficient with their advertising spend. To address this challenge, Skai’s tools are designed to help marketers maximize the ROI of their social media campaigns. With features such as rule-based automation, custom metrics, and experiments & testing, marketers can optimize their campaigns to achieve greater efficiency and effectiveness.

With Skai’s tools, marketers can access omnichannel insights across all performance media in their mix, regardless of the channel. Our holistic measurement approach allows us to evaluate the entire marketing program as a whole, helping our clients achieve their goals in today’s customer-centric world. We offer a variety of tools and features, such as custom metrics, rule-based automation, management of third-party audiences, the ability to target social ads via TV signals, weather & health-based signals, and localized creative asset management, among others.

Skai’s tools also include powerful reporting and dashboard features that allow marketers to see a unified, customizable view of their marketing campaigns. Our dashboards and reports feature bulk actions, bid multipliers, creative optimization, pacing monitor, and experiments & testing, among others.

“We are thrilled to be recognized as a Global Social Media Awards finalist. This recognition is a testament to our commitment to developing technology that makes marketers’ lives easier and drives results,” said Blue Derkin, Senior Director of Product Marketing at Skai. “Our team is proud of the work we do every day to serve our clients and push the industry forward.”

At Skai, we are committed to providing our clients with the best possible solutions and pushing the industry forward. Our platform’s tools and features are designed to help marketers overcome the challenges they face and achieve their business goals. We look forward to continuing to innovate and serve our clients with the best technology solutions in the industry.

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