How to Enter the Social Media Awards Like a Total Pro

So, you’ve been crushing it on social, building iconic brand moments, meme-marketing like a genius and creating video content that slays. Your campaigns aren’t just vibing, they’re driving real impact.

Now it’s time to level up and get that recognition you deserve.

Welcome to the Social Media Awards, the place to be seen, celebrated, and snapped for being a digital superstar.

Here’s your ultimate guide to entering, the facts, fire tips, and money-saving hacks.

Why Enter?

Let’s be honest, you’re not doing this just for the trophy (although it will look stunning on your LinkedIn). Here’s what else you get:

• Credibility with clients, followers, and industry peers
• Business growth through next-level exposure
• Eyes on you from global brands and agencies
• Attention from the new kids on the block you want to hire

What You’ll Need Before You Start

We’re talking campaign receipts. Gather this:

• A strong case study (1,000 words max – keep it punchy)
• Clear objectives + KPIs (yes, show off those CTRs, ERs & ROI)
• Metrics that matter (screenshots, dashboards, analytics)
• Visual assets (GIFs, videos, carousels – make it scroll-stopping)
• Your biggest flexes (innovation, collabs, impact, virality)
• Entry fee (check the awards site)

Pick Your Awards

There are two flavours of the Social Media Awards. Choose based on your scope:

• UK Social Media Awards – Targeting campaigns that are UK-based or UK-led.

• Global Social Media Awards – For agencies around the world, working locally or internationally.

You can enter the same campaign in more than one awards programme if it fits. Just tailor each entry slightly.

Choose Your Category (or Categories)

There’s a category for every kind of social media genius:

• Best Integrated Campaign
• Best Use of TikTok / Instagram / X / Threads
• Best Viral Campaign
• Best Use of Influencer Marketing
• Best Start-Up on Social
• Best Use of AI or Emerging Tech
• Best In-House Team / Agency
• … and so many more.

If your campaign fits more than one category, submit multiple entries. Yes, you can win more than once.

The Entry Process (Easy As 1-2-3)

• Register Online: Head to the official site for the awards you’re entering. Create an account on the portal.
• Fill Out Your Entry Form: You’ll be guided through each section, including objectives, strategy, creativity, results, innovation, etc. Make it compelling and data-backed.
• Upload Your Assets: Visuals are everything. Include screenshots, videos, and links. (No PDFs of Instagram posts, please.)
• Submit + Pay: You’ll receive confirmation, and then the countdown begins.

Key Dates (Don’t Ghost These)

Dates change each year, so always check the official sites, but typically:

• Early bird deadline: £££ discount if you’re speedy
• Final deadline: a few weeks later, but don’t cut it close. Judges hate a last-minute, rushed entry
• Shortlist announced: a month or so after submissions
• Awards night: Think glam, drinks, and LinkedIn updates for days

Entry Tips

1. Keep it jargon-free but punchy, the judges know social, but keep it real
2. Show results, not just vibes. Results and metrics win awards
3. Tell a story, your campaign had a journey, so take us on it
4. Don’t oversell, don’t undersell, be honest, but confident, the judges will check
5. Get feedback, have someone else read it before you hit submit

Let’s Go!

Whether you’re repping a global brand, a hot new start-up, or flying solo as a content wizard, this is your moment.

The Social Media Awards are more than just a trophy; they’re a celebration of what’s next in digital.

Visit the official sites:

• UK Social Media Awards
• Global Social Media Awards

Get your entry in. Get noticed. Get celebrated.