2021 Shortlist


Best Use of Twitter

Alpro, VMLY&R and Dorst & Lesser – #My Cuppa Twitter (UK)

Insider – Capitol Siege Aftermath

Manifest & Hotels.com – Hotel Room 101

Tourism New Zealand – World Kindness Day


Best Use of Facebook

Air Social & Surrey County Council – #KEEPSURREYSAFE

Coolr & Nurse Heroes – Best Use of Facebook

Pole Star Digital & Patient Claim Line – Avoiding the ‘sophomore slump’: Scaling lead generation for real-world business growth.

Rise Interactive & ColourPop – Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale


Best Use of Instagram

Alpro – #GoodForYou Instagram (Belgium)

Battenhall for NHS England & NHS Improvement – Supporting COVID-19: ‘Stay Home, Protect the NHS, Save Lives’

Chain Reaction & Dubai Opera – From Home To Stage

Hearst Content Agency & Asda digital content team – Always on, Instagram 2020

Insider – Instagram Accounts

Nebo Agency & Girl Up – Girls Equal Change

Oracle – Virtual Road Trip 2020

Stripe Communications & SEA LIFE Trust Beluga Whale Sanctuary – Home to the Ocean


Best Use of Youtube

Alpro – #GoodForYou YouTube (Poland)

Animaccord & Masha and the Bear – YouTube Phenomenon

Digital Voices & MADE.COM – MADEover

Insider – Insider News YouTube Channel


Best Use of TikTok

33Seconds & Earthtopia – Building TikTok’s Biggest Eco Community

Artefact Group – Mercedes-Benz Fashion Week Russia

Battenhall for NHS England & NHS Improvement – Supporting COVID-19: ‘Stay Home, Protect the NHS, Save Lives’

Coolr & Pepsi Global – Pepsi Global TikTok

Insider – TikTok Accounts

OneFifty Consultancy & Toby Carvery – Toby on TikTok


Best Use of Snapchat

Jungle Creations

mStudio Sweden – Snapchat AR & Penny: Landmark AR Campaign


Best Use of LinkedIn

Anicca Digital / InfinityQS – Growing the Global Partner Program using LinkedIn

DHL Supply Chain – We Can Help, Let’s Talk


Best Audience Engagement Campaign

Chain Reaction & Dubai Opera – From Home To Stage

Made By Giants & atoti – Winning at Social


Best Social Influencer Campaign

33Seconds & Sky – Discussions on Trauma, as depicted in ‘I Hate Suzie’

33Seconds & Vauxhall – Unbox Your World with the New Mokka

33Seconds & Vauxhall – Switch It Up Loops

Alpro & Richmond & Towers – #MakeYoursOat (UK)

OneFifty Consultancy & Green Cola – 21 Days Challenge

Reko Social & Rentokil PCI – Happiness Has No Boundaries


Best Use of Research and Evaluation

Fair – Our Digital Relaunch Story

OneFifty Consultancy & British Business Bank – Don’t Grow It Alone


Best Use of Social Media in a Crisis

Air Social & Surrey County Council – #KEEPSURREYSAFE

Bigo Live from BIGO Technology – Entertaining, Educating and Enabling Audiences during the Pandemic

Chain Reaction & Dubai Opera – From Home To Stage

DHL Supply Chain – We Can Help, Let’s Talk.

European Wax Center – Small But Mighty During Times of Crisis

Insider – Capitol Siege Crisis Coverage

Lynn PR & NHS South East London CCG – Free Your Mind

Macao Government Tourism Office USA (MGTO-USA) – Social Response for COVID-19

Nebo Agency & Brookdale Senior Living – Helping At-Risk Seniors and Loved Ones Stay Informed and Connected During COVID-19

Tug & WWF International – Australian Bushfires Appeal


Most Impactful Social Media Innovation

33Seconds & Earthtopia – Building TikTok’s Biggest Eco Community

Chain Reaction & Dubai Opera – From Home To Stage

Insider – Swipe-story Innovation

Rise Interactive & ColourPop – Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale

Tourism New Zealand – World Kindness Day 2020

United Esports for Procter & Gamble – Tampax: Know Your Flow PSA


Best Low Budget Campaign

Battenhall for NHS England & NHS Improvement – Supporting COVID-19: ‘Stay Home, Protect the NHS, Save Lives’

Blue Hat & Mo3lim – Instructors Campaign

ilk agency & Hi-Veg – LoveBroccoli

LT Network & Fitstop – Studio Launch Opening Campaign

Macao Government Tourism Office USA (MGTO-USA) – East Meets West Campaign

Macao Government Tourism Office USA (MGTO-USA) – Macao Makes it to GIPHY Campaign

Manifest & Hotels.com – Hotel Room 101

Tug & WWF International – Australian Bushfires Appeal


Best Use of Social Media for Entertainment

33Seconds & Sky – #ArtIs_ for Everyone

Chain Reaction & Dubai Opera – From Home To Stage


Best Use of Social Media for Finance

OneFifty Consultancy & British Business Bank – Don’t Grow It Alone

Ormerod Rutter Chartered Accountants – Keeping It Local


Best Use of Social Media for Retail

ilk Agency & Couture Living – Increasing brand awareness and sales for a luxury home furnishings business

Likeable Media & Party City – FU 2020

PromoTraffic & Moda Size Plus – Data-Driven Social Media Strategy for e-commerce


Best Use of Social Media for FMCG

There is no shortlist for this category. The winner will be announced on March 25


Charity / Not for Profit Campaign

Battenhall for NHS England & NHS Improvement – Supporting COVID-19: ‘Stay Home, Protect the NHS, Save Lives’

Kenshoo Social & CUFA – Brazilian COVID-19 Charity Campaign

Tug & WWF International – Preventing Pandemics


Best Long-Term Strategic Use of Social Media

Herrmann Global & Visit USA Parks – Introducing the World to Rural America

ilk agency & CityFibre

Pole Star Digital & Patient Claim Line – Avoiding the ‘sophomore slump’: Scaling lead generation for real-world business growth.

Rise Interactive & ColourPop – Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale


Best Integrated Campaign

Alpro – #GoodForYou European Launch

Macao Government Tourism Office USA (MGTO-USA) – Dream Now and Travel Later

Oracle – Oracle Helps in the Fight Against COVID-19

Pole Star Digital & Patient Claim Line – Avoiding the ‘sophomore slump’: Scaling lead generation for real-world business growth.

The Media Image & Wander Beauty – Leveraging Paid Search and Social for Greater ROAS

Zorka.Agency – Influencer Marketing Chatbots for a Mobile Game


BEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN

OneFifty Consultancy & British Business Bank – Don’t Grow It Alone

Stand Out Digital & Akt London – Born to perform

Tug & WWF International – Preventing Pandemics


Best Use of Paid Social

Alpro – #GoodForYou European Launch

Anicca Digital / InfinityQS – Growing the Global Partner Program using LinkedIn

Circulate Digital & AYM Studio – Black Friday 2020

Logical Position & Boutique Rugs – Paid Social Campaign

LT Network & BMW Motorrad Australia – R 18 Launch Campaign

Lynn PR & Bron Afon Community Housing – Fair Rents

MTO Agency – Bright Path Strong Laucnh

Pole Star Digital & Patient Claim Line – Avoiding the ‘sophomore slump’: Scaling lead generation for real-world business growth.

Rise Interactive & ColourPop – Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale

Tourism New Zealand – World Kindness Day 2020


Best Social Media Tool

Digital Stack & Lift Brands – Digital Stack

Influencity – Influencer Marketing Platform

Kenshoo – Kenshoo Social

Squared.io – Audit and Optimization for Facebook Ads


Rising Star Award

Lisa Boyles – giffgaff

Shauna Madden – ilk agency

Elizabeth Morales – Insider

Tyler Murphy – Insider


Best In-House Team

Alpro – Digital & Media Team

Insider –  Social Media Team

Tourism New Zealand – Social Media Team


Best In-Agency Team

ilk agency – PR and Social Media team

Jungle Creations


Best Start-Up Agency

There is no shortlist for this category. The winner will be announced on Matrch 25


Best Large Agency

Battenhall

Coolr

Logical Position

OneFifty Consultancy

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