Congratulations to our 2021 Global Social Media Awards finalists.
Best Use of Twitter
Alpro, VMLY&R and Dorst & Lesser – #My Cuppa Twitter (UK)Insider – Capitol Siege Aftermath
Manifest & Hotels.com – Hotel Room 101
Tourism New Zealand – World Kindness Day
Best Use of Facebook
Air Social & Surrey County Council – #KEEPSURREYSAFE
Coolr & Nurse Heroes – Best Use of Facebook
Pole Star Digital & Patient Claim Line – Avoiding the ‘sophomore slump’: Scaling lead generation for real-world business growth.
Rise Interactive & ColourPop – Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale
Best Use of Instagram
Alpro – #GoodForYou Instagram (Belgium)
Battenhall for NHS England & NHS Improvement – Supporting COVID-19: ‘Stay Home, Protect the NHS, Save Lives’
Chain Reaction & Dubai Opera – From Home To Stage
Hearst Content Agency & Asda digital content team – Always on, Instagram 2020
Insider – Instagram Accounts
Nebo Agency & Girl Up – Girls Equal Change
Oracle – Virtual Road Trip 2020
Stripe Communications & SEA LIFE Trust Beluga Whale Sanctuary – Home to the Ocean
Best Use of Youtube
Alpro – #GoodForYou YouTube (Poland)
Animaccord & Masha and the Bear – YouTube Phenomenon
Digital Voices & MADE.COM – MADEover
Insider – Insider News YouTube Channel
Best Use of TikTok
33Seconds & Earthtopia – Building TikTok’s Biggest Eco Community
Artefact Group – Mercedes-Benz Fashion Week Russia
Battenhall for NHS England & NHS Improvement – Supporting COVID-19: ‘Stay Home, Protect the NHS, Save Lives’
Coolr & Pepsi Global – Pepsi Global TikTok
Insider – TikTok Accounts
OneFifty Consultancy & Toby Carvery – Toby on TikTok
Best Use of Snapchat
Jungle Creations
mStudio Sweden – Snapchat AR & Penny: Landmark AR Campaign
Best Use of LinkedIn
Anicca Digital / InfinityQS – Growing the Global Partner Program using LinkedIn
DHL Supply Chain – We Can Help, Let’s Talk
Best Audience Engagement Campaign
Chain Reaction & Dubai Opera – From Home To Stage
Made By Giants & atoti – Winning at Social
Best Social Influencer Campaign
33Seconds & Sky – Discussions on Trauma, as depicted in ‘I Hate Suzie’
33Seconds & Vauxhall – Unbox Your World with the New Mokka
33Seconds & Vauxhall – Switch It Up Loops
Alpro & Richmond & Towers – #MakeYoursOat (UK)
OneFifty Consultancy & Green Cola – 21 Days Challenge
Reko Social & Rentokil PCI – Happiness Has No Boundaries
Best Use of Research and Evaluation
Fair – Our Digital Relaunch Story
OneFifty Consultancy & British Business Bank – Don’t Grow It Alone
Best Use of Social Media in a Crisis
Air Social & Surrey County Council – #KEEPSURREYSAFE
Bigo Live from BIGO Technology – Entertaining, Educating and Enabling Audiences during the Pandemic
Chain Reaction & Dubai Opera – From Home To Stage
DHL Supply Chain – We Can Help, Let’s Talk.
European Wax Center – Small But Mighty During Times of Crisis
Insider – Capitol Siege Crisis Coverage
Lynn PR & NHS South East London CCG – Free Your Mind
Macao Government Tourism Office USA (MGTO-USA) – Social Response for COVID-19
Nebo Agency & Brookdale Senior Living – Helping At-Risk Seniors and Loved Ones Stay Informed and Connected During COVID-19
Tug & WWF International – Australian Bushfires Appeal
Most Impactful Social Media Innovation
33Seconds & Earthtopia – Building TikTok’s Biggest Eco Community
Chain Reaction & Dubai Opera – From Home To Stage
Insider – Swipe-story Innovation
Rise Interactive & ColourPop – Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale
Tourism New Zealand – World Kindness Day 2020
United Esports for Procter & Gamble – Tampax: Know Your Flow PSA
Best Low Budget Campaign
Battenhall for NHS England & NHS Improvement – Supporting COVID-19: ‘Stay Home, Protect the NHS, Save Lives’
Blue Hat & Mo3lim – Instructors Campaign
ilk agency & Hi-Veg – LoveBroccoli
LT Network & Fitstop – Studio Launch Opening Campaign
Macao Government Tourism Office USA (MGTO-USA) – East Meets West Campaign
Macao Government Tourism Office USA (MGTO-USA) – Macao Makes it to GIPHY Campaign
Manifest & Hotels.com – Hotel Room 101
Tug & WWF International – Australian Bushfires Appeal
Best Use of Social Media for Entertainment
33Seconds & Sky – #ArtIs_ for Everyone
Chain Reaction & Dubai Opera – From Home To Stage
Best Use of Social Media for Finance
OneFifty Consultancy & British Business Bank – Don’t Grow It Alone
Ormerod Rutter Chartered Accountants – Keeping It Local
Best Use of Social Media for Retail
ilk Agency & Couture Living – Increasing brand awareness and sales for a luxury home furnishings business
Likeable Media & Party City – FU 2020
PromoTraffic & Moda Size Plus – Data-Driven Social Media Strategy for e-commerce
Best Use of Social Media for FMCG
There is no shortlist for this category. The winner will be announced on March 25
Charity / Not for Profit Campaign
Battenhall for NHS England & NHS Improvement – Supporting COVID-19: ‘Stay Home, Protect the NHS, Save Lives’
Kenshoo Social & CUFA – Brazilian COVID-19 Charity Campaign
Tug & WWF International – Preventing Pandemics
Best Long-Term Strategic Use of Social Media
Herrmann Global & Visit USA Parks – Introducing the World to Rural America
ilk agency & CityFibre
Pole Star Digital & Patient Claim Line – Avoiding the ‘sophomore slump’: Scaling lead generation for real-world business growth.
Rise Interactive & ColourPop – Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale
Best Integrated Campaign
Alpro – #GoodForYou European Launch
Macao Government Tourism Office USA (MGTO-USA) – Dream Now and Travel Later
Oracle – Oracle Helps in the Fight Against COVID-19
Pole Star Digital & Patient Claim Line – Avoiding the ‘sophomore slump’: Scaling lead generation for real-world business growth.
The Media Image & Wander Beauty – Leveraging Paid Search and Social for Greater ROAS
Zorka.Agency – Influencer Marketing Chatbots for a Mobile Game
BEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN
OneFifty Consultancy & British Business Bank – Don’t Grow It Alone
Stand Out Digital & Akt London – Born to perform
Tug & WWF International – Preventing Pandemics
Best Use of Paid Social
Alpro – #GoodForYou European Launch
Anicca Digital / InfinityQS – Growing the Global Partner Program using LinkedIn
Circulate Digital & AYM Studio – Black Friday 2020
Logical Position & Boutique Rugs – Paid Social Campaign
LT Network & BMW Motorrad Australia – R 18 Launch Campaign
Lynn PR & Bron Afon Community Housing – Fair Rents
MTO Agency – Bright Path Strong Laucnh
Pole Star Digital & Patient Claim Line – Avoiding the ‘sophomore slump’: Scaling lead generation for real-world business growth.
Rise Interactive & ColourPop – Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale
Tourism New Zealand – World Kindness Day 2020
Best Social Media Tool
Digital Stack & Lift Brands – Digital Stack
Influencity – Influencer Marketing Platform
Kenshoo – Kenshoo Social
Squared.io – Audit and Optimization for Facebook Ads
Rising Star Award
Lisa Boyles – giffgaff
Shauna Madden – ilk agency
Elizabeth Morales – Insider
Tyler Murphy – Insider
Best In-House Team
Alpro – Digital & Media Team
Insider – Social Media Team
Tourism New Zealand – Social Media Team
Best In-Agency Team
ilk agency – PR and Social Media team
Jungle Creations
Best Start-Up Agency
There is no shortlist for this category. The winner will be announced on Matrch 25
Best Large Agency
Battenhall
Coolr
Logical Position
OneFifty Consultancy
the tree