Judging Criteria


THE JUDGING PROCESS

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.

Judges will meet to discuss the highest scoring entries and then agree the winner for each category. The judging session will take place on February 24, with the shortlist being announced on the February 26, 2021.

The awards will be judged by some of the biggest names in digital marketing.

January 29, 2021

Early Bird Close

February 5, 2021

Entry Deadline

February 24, 2021

Judging Session

February 26, 2021

Shortlist Announced

March 25, 2021

Winners Announcement

Judging Criteria

Entries should not exceed 1000 words in total and should relate to work undertaken between June 2019 - January 2021.

CAMPAIGN AWARDS


The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:
• Total budget
• Objectives
• Strategy & target audience
• Creativity & implementation
• Results & evaluation

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.









SOCIAL MEDIA TOOL AWARD


The judges will be looking for a clear description of an outstanding social media tool, with indication of budget. Judges will be looking for new features/tools added in the last twelve months for the software awards. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:
• Overview of the innovation/product
• Why you think your entry should win

In addition to the above judges will utilise the log in & password provided to mark the following:
• The usability/functionality of the product
• The effectiveness and performance of the product

Please note if you're unable to provide a login, please contact [email protected].

Any entries that do not include information under all of these headings will be marked down. You may wish to include supporting material including client testimonials.









INDIVIDUAL AWARD


Judges will be looking to reward the brightest and most promising social media communicator who has demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to social media. Judges will also consider the structure, presentation and clarity of each entry.

Please note: in order to enter the Rising Star Award, the individual must be under 30 years old (on the day of the awards). 

Each entry must include information under the following headings:
• Details of the individual
• Recent work example
• Recent achievements
• Challenges
• Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. You may wish to include supporting material including client testimonials.









IN-HOUSE / AGENCY AWARDS


Judges will be looking for teams and agencies that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to social media. Judges will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:
• Details of the team / agency
• Team / agency objectives
• Recent work example
• Recent achievements
• Challenges
• Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. You may wish to include supporting material including client testimonials.

Supporting Material

If appropriate you may upload up to three pieces of supporting materials along with your entry. These can be in JPEG, PDF, Microsoft Word or Microsoft Excel format, must be under 2MB and could include items such as:

  • Audited accounts

  • Team CV's

  • Training and development records

  • Copies of media coverage

  • Media evaluation

  • Client references

  • RAJAR / ABC circulation figures

  • Website analytics

  • Testimonials

  • Publications

  • Marketing materials

  • Photography

  • Weblinks

  • Market research findings