Judging Criteria

CAMPAIGN AWARDS

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:
• Total budget
• Objectives
• Strategy & target audience
• Creativity & implementation
• Results & evaluation

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

SOCIAL MEDIA TOOL AWARD

The judges will be looking for a clear description of an outstanding social media tool, with indication of budget. Judges will be looking for new features/tools added in the last twelve months for the software awards. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:
• Overview of the innovation/product
• Why you think your entry should win

In addition to the above judges will utilise the log in & password provided to mark the following:
• The usability/functionality of the product
• The effectiveness and performance of the product

Please note if you're unable to provide a login, please contact awards@dontpanicprojects.com.

Any entries that do not include information under all of these headings will be marked down. You may wish to include supporting material including client testimonials.

INDIVIDUAL AWARD

Judges will be looking to reward the brightest and most promising social media communicator who has demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to social media. Judges will also consider the structure, presentation and clarity of each entry.

Please note: in order to enter the Rising Star Award, the individual must be under 30 years old (on the day of the awards). 

Each entry must include information under the following headings:
• Details of the individual
• Recent work example
• Recent achievements
• Challenges
• Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. You may wish to include supporting material including client testimonials.

IN-HOUSE / AGENCY AWARDS

Judges will be looking for teams and agencies that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to social media. Judges will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:
• Details of the team / agency
• Team / agency objectives
• Recent work example
• Recent achievements
• Challenges
• Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. You may wish to include supporting material including client testimonials.