Judging Criteria

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THE JUDGING PROCESS

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.

Judges will meet to discuss the highest scoring entries and then agree the winner for each category. The judging session will take place on February 24, with the shortlist being announced on the February 26, 2021.

The awards will be judged by some of the biggest names in digital marketing.

January 29, 2021

Entry Deadline

February 24, 2021

Judging Session

February 26, 2021

Shortlist Announced

March 25, 2021

Winners Announcement

Judging Criteria

Entries should not exceed 1000 words in total and should relate to work undertaken between June 2019 - January 2021.



Campaign Awards


The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

  • Total budget & objectives

  • Target audience & strategy

  • Implementation & creativity

  • Results & evaluation

  • Why you think you should win


Any entries that do not include information under all of these headings will be marked down. If appropriate you may upload 3 x supporting materials.



In-House Team / Agency Awards


The judges will be looking for evidence of great teamwork, creativity, effective implementation and tangible and demonstrable results in the team / agency award categories.

Each entry must include information under the following headings:

  • Details of the team / agency

  • Team / agency objectives

  • Recent campaign example

  • Recent achievements

  • Challenges

  • Why you think your entry should win


Any entries that do not include information under all of these headings will be marked down.

Supporting Material

If appropriate you may upload up to three pieces of supporting materials along with your entry. These can be in JPEG, PDF, Microsoft Word or Microsoft Excel format, must be under 2MB and could include items such as:

  • Audited accounts

  • Team CV's

  • Training and development records

  • Copies of media coverage

  • Media evaluation

  • Client references

  • RAJAR / ABC circulation figures

  • Website analytics

  • Testimonials

  • Publications

  • Marketing materials

  • Photography

  • Weblinks

  • Market research findings