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News Article ————

Cracking Organic Social with Currys

Author image Published by Sue Johns-Chapman
Published Date 05.05.2026

Being social on social, who would have thought?

At Simply, that’s the thinking behind everything we do. And with Currys, it’s delivering. This month alone, nearly 1M organic views came from doing one thing right: showing up in the conversations that matter.

It might feel random at times. It’s not.

Behind it sits our real-time room. Think newsroom, but for culture. A team made up of Gen Z and Millennials, different backgrounds, different perspectives, and importantly, completely different algorithms. That mix is what makes it work. It helps us spot what’s genuinely trending, from mass moments to niche corners of the internet.

From there, it’s about filtering. Not every trend fits every brand. For Tesco, it might be visual hooks or colour-led food content. For Currys, it’s entertainment first. Always.

So what did that look like in April?

We tapped into football banter, leaning into fan frustration around Arsenal. The internet did the rest.
https://www.instagram.com/p/DXUlMS4DDd_/

We joined the conversation around Love Island South Africa, with reactions powered by Gemma Collins. Arguable, the GOAT of TV reactions.
https://www.instagram.com/p/DXRWuxZDP6n/

We showed up for Coachella, tapping into the global moment with a Currys spin.
https://www.instagram.com/p/DXOsl5BDAhR/

And of course, Easter. A universal moment, handled in a way that still felt fresh.
https://www.instagram.com/p/DWtUBxTjKg0/

Alongside these were smaller, reactive, off-the-cuff posts. Not always planned, but always important. They’re what keep brands feeling present, not overproduced and very much part of the conversation.

The reason it works so well with Currys is because we have genuine buy-in and trust from the team, which means we can stay close to culture, move quickly, and show up in a way that actually feels relevant.

The results are a byproduct of that.

Currys have been shortlisted at the Global Social Media Awards for:

  • BEST COLLABORATION WITH A CONTENT CREATOR
  • BEST USE OF SOCIAL MEDIA FOR RETAIL

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