2025 Shortlist
BEST USE OF INSTAGRAM
8original & Jewish News
— Holocaust Memorial DaySurfshark
— SpooktoberBEST USE OF YOUTUBE
Clock.Work & Toys and Colors
— Paramount IFGravity Global & GE Aerospace
— The Sound of FlightGravity Global & M&G Investments
— Intelligence ConnectedBEST USE OF SNAPCHAT
BEST USE OF TIKTOK
Fabric Social & Andrex
— Taking Toilet Talk To TikTokFollo (formerly OrangeValley) & Collistar
— UGC-Driven Success: How magic drops took over social mediaFollo (formerly OrangeValley) & StudyGo
— Master of the TikTok algorithm: 412% increase on relevant terms in TikTok SearchThe Kitchen London & Heinz
— How Heinz Ketchup became this season’s must-have fashion accessoryThree
— Gogglebox PhoneismsBEST USE OF LINKEDIN
1000heads & SAP
— Bring Out Your Best - LinkedIn StrategySAY Communications & i-PRO
— Increasing Awareness and LinkedIn Connections for a New Security BrandBEST AUDIENCE ENGAGEMENT CAMPAIGN
1000heads & Kerrygold
— The Social Tattoo8original & Jewish News
— Holocaust Memorial DayAl Jazeera Mubasher & Abdallah Hosni
— From Instagram Stories to TV: A Journalist’s Interactive WorkflowDawning Digital & AriZona Europe
— Dopamine-driven Demand & EngagementFabric Social & Andrex
— Taking Toilet Talk To TikTokForsman&Bodenfors & Fáilte Ireland
— Keep Discovering Car-Free, Carefree TravelGravity Global & Ge Aerospace
— The Sound of FlightLOT Polish Airlines
— Engagement OnboardSherlock Communications & Whoosh
— More Than a Ride, a RevolutionThe Kitchen London & Heinz
— How Heinz Ketchup became this season’s must-have fashion accessoryBEST SOCIAL INFLUENCER CAMPAIGN
Citypress & Crown Paints
— Life StoriesCore & KFC
— Bitta_Banging Hot WingsSherlock Communications & Avalanche
— The power of the local Web3 communityBEST COLLABORATION WITH A CONTENT CREATOR
AO & @CleanWithBea
— Christmas SavedForsman&Bodenfors & Fáilte Ireland
— Keep Discovering Car-Free, Carefree TravelInsight Vacations & History Alice
— Insightful Insiders: British IconsRyan’s World the Movie
— The first wide theatrical release from a creator brandSherlock Communications & Norwegian Seafood Council
— The Authentic Norwegian Cod. Origin mattersThree
— Gogglebox PhoneismsBEST USE OF RESEARCH & EVALUATION
GIPHY
— 2025 Trend Forecast ReportWolfgang Digital & Visit Trinity
— Dublin’s Worst Kept Secret!BEST USE OF SOCIAL MEDIA IN A CRISIS
Children's Cancer Center of Lebanon (CCCL)
— Cancer Amidst WarUM Birmingham & Network Rail
— Triggering HopeMOST IMPACTFUL SOCIAL MEDIA CAMPAIGN
8original & Jewish News
— Holocaust Memorial DayGravity Global & Ge Aerospace
— The Sound of FlightGravity Global & M&G Investments
— Intelligence ConnectedUM Birmingham & Network Rail
— Triggering HopeMOST INNOVATIVE SOCIAL MEDIA CAMPAIGN
Follo (formerly OrangeValley) & StudyGo
— Master of the TikTok algorithm: 412% increase on relevant terms in TikTok SearchGIPHY & Call of Duty
— Black Ops 6 - The Replacer CampaignGravity Global & GE Aerospace
— The Sound of FlightLOT Polish Airlines
— LOT Crew - Your CrewUM Birmingham & Network Rail
— Triggering HopeBEST LOW BUDGET CAMPAIGN
Adwise & Soudal
— From Ick to StickGMS Media Group & Creed
— 2024 CampaignHappy Yolk & British Hen Welfare Trust
— A Royal Rehoming of the One Millionth HeniSite TV on behalf of Currys
LCC Group & Coxons Group Australia
— Keen for a cool change?LOT Polish Airlines
— Engagement OnboardBEST USE OF UGC
Adwise & Volero
— UGC as the driving force behind branding & performance goalsFollo (formerly OrangeValley) & Collistar
— UGC-Driven Success: How magic drops took over social mediaOliver Wyman
— Ask Me Anything On AI At The Singapore Fintech FestivalBEST USE OF SOCIAL MEDIA FOR FINANCE
Brands2Life & Experian
— Run For Your MoneyBuddy Media Group & AVIVA
— #MoveWithAviva with Joe WicksDatarails
— How we won the engagement race for finance leaders (on LinkedIn)dentsu & PTSB
— PTSB's Gold Medal Mortgages!Gravity Global & M&G Investments
— Intelligence ConnectedOliver Wyman
— Ask Me Anything On AI At The Singapore Fintech FestivalBEST USE OF SOCIAL MEDIA FOR RETAIL
dentsu & Le Creuset UK
— Cooking up Conversions on Black FridayiSite TV and Fabric Social on behalf of Currys
The Obsidian Co. & Crocodile Shoes
— E-Commerce Success in Winter SalesBEST USE OF SOCIAL MEDIA FOR FMCG
Dawning Digital & AriZona Europe
— From Viral Moments to Retail Momentumdentsu & Fulfil
— A WonderFuel CampaignFabric Social & Andrex
— Taking Toilet Talk To TikTokThe Kitchen London & Heinz
— How Heinz Ketchup became this season’s must-have fashion accessoryBEST USE OF SOCIAL MEDIA FOR HEALTH & BEAUTY
Sherlock Communications & Mindray
— Juntos Por Una SonrisaThe Good Influence & Willpowders
— ‘Powered by WillPowders’BEST USE OF SOCIAL MEDIA FOR TRAVEL & TOURISM
Forsman&Bodenfors & Fáilte Ireland
— Keep Discovering Car-Free, Carefree TravelThe Obsidian Co. & Kapnos Airport Shuttle
— Boosting Ticket Sales for a Successful Summer 2024Wolfgang Digital & Visit Trinity
— Dublin’s Worst Kept Secret!BEST USE OF SOCIAL MEDIA FOR FOOD & DRINK
1000heads & Kerrygold
— From Cult to CultureDawning Digital & AriZona Beverages Europe
— Built for the feed, made for the momentJungle Creations & Inch’s Cider
— Local Tastes BetterSherlock Communications & Norwegian Seafood Consul in Mexico
— Origin and tradition matterBEST CHARITY / NOT-FOR-PROFIT CAMPAIGN
8original & Jewish News
— Holocaust Memorial DayHappy Yolk & British Hen Welfare Trust
— A Royal Rehoming of the One Millionth HenJungle Creations & Solace Women’s Aid & National Centre for Domestic Violence
— No More Injury Time: Blowing the Whistle on Domestic AbuseSpark Foundry part of CORE & HSE - Let’s Talk About Suicide
— Suicide Prevention TrainingUM Birmingham & Network Rail/Chasing The Stigma
— Triggering HopeBEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA
1000heads & SAP - Bring Out Your Best
— Social Strategy54 & Aramco Team Series
— 2024 CampaignAdwise & Soudal
— From Ick to StickCitypress & Lloyds Banking Group
— Helping Britain ProsperForsman&Bodenfors & Fáilte Ireland
— A Social Strategy that Keeps Ireland DiscoveringLOT Polish Airlines
— LOT Crew - Your CrewThe Obsidian Co. & Ancoria Insurance
— Highest Market Share Growth in the Insurance Market (2024)BEST INTEGRATED CAMPAIGN
Adwise & Continu
— Coordinate-Based recruiting: maximizing measurable impact in the candidate journeyBluebird Media & Lumene
— Invisible IlluminationDentsu & PTSB
— Altogether More Human with PTSBGravity Global & M&G Investments
— Intelligence ConnectedLiberty Latin America & Mas Movil Panama
— Digicel’s exit from the marketLuxid Group & Fujitsu EMEA
— AI-driven synergy: A fully integrated approach to Private GPT marketingMorning Coffee & Amazon Music
— THE ENCHANTMENT TRANSCENDS: a unique Social Film & work of art featuring the authentic painterly strokes of Ángeles Toledano, celebrating Flamenco in Spain.Pooky Lights & Rise at Seven
— Lighting Up The Renting LifeRTI International
— We Think Twice™ digital media campaignSee First Marketing & Agxecutive
— The Agribusiness WizardsStarcom, part of Core & An Post
— Sell It, Send It, Cash It In: How An Post Delivered for the Circular EconomyWolfgang Digital & Petstop Ireland-
— The Million Dollar FetchBEST REAL TIME RESPONSE CAMPAIGN
dentsu & PTSB - Gold Medal Moments
— PTSB's Olympic SuccessGIPHY
— Beyoncé Pulchritudinous Search ResultsOliver Wyman
— Ask Me Anything On AI At The Singapore Fintech FestivalThe Kitchen London & Heinz
— How Heinz Ketchup became this season’s must-have fashion accessoryWondereight & noknok
— Delivering Lebanon a new president... In just 15 minutes!BEST USE OF PAID SOCIAL
Accelerated Digital Media & johnnie-O
— EschewingAdwise & Electro World
— Paid social makes national franchise feel localdentsu & Avant Money
— Lending a hand with our LoansLiberty Latin America & Flow Jamaica
— YA'AD & ROAD plans launchSales&More & Komputronik
— TikTok Electronic (Re)solutionSherlock Communications & Abraço Cultural
— Learning without bordersWolfgang Digital & Petstop Ireland
— The Million Dollar FetchWolfgang Digital & Visit Trinity
— Dublin’s Worst Kept Secret!BEST LOCAL TO GLOBAL CAMPAIGN
BEST USE OF AI IN SOCIAL MEDIA
Luxid Group & Fujitsu EMEA
— AI-powered precision for Private GPT successWolfgang Digital & Petstop Ireland
— Fortune Favors the BrAIveEMERGING TALENT AWARD
BEST IN-HOUSE TEAM
LOT Polish Airlines
— LOT Crew - Your CrewRegional Digital Marketing COE
SOCIAL MEDIA MARKETER OF THE YEAR
BEST IN-AGENCY TEAM
54 Social Media Team
Billion Dollar Boy
BEST SMALL AGENCY
GMS Media Group
The Obsidian Co.™
Sponsored by
BEST LARGE AGENCY
Our Event Sponsors & Partners
Testimonials
"We’re really excited to have been shortlisted for a Global Social Media Award. Winning the award would be a fabulous acknowledgement to our teams who put in an incredible amount of effort to ensure that we are always delivering engaging and interesting content to our followers, ensuring that we are always helping to change lives for good."
Virgin Pulse
“This nomination for ‘Best In-House Team’ is a reflection our collaborative spirit and innovative approach that drive our success. We’re honoured to be nominated and grateful for the recognition of our team’s hard work.”
Karen Bannister Centurion Asset Management Inc
"Being shortlisted in competitions like the “Global Social Media Awards” validates our innovative approaches and successful strategies. It is an opportunity for us to showcase the significant impact of our work and gain both publicity and recognition for our hard work."
Trickle
“Awards like the Global Social Media Awards are important because they allow us not only to demonstrate the quality and consistency of our work, but to also recognize our team for it. To a person, our team is the most expert group I’ve ever been fortunate enough to work with, so the nomination is a testament to them as both experts in the field but also great partners to our clients.”
Ryan Black Accelerated Digital Media
"Luxid is thrilled to be shortlisted for the prestigious Global Social Media Awards in no less than three categories! Attracting entries from all over the world, we know how special it is to make it through to the finals and to be recognised for the kind of innovative digital work that really drives business success."
Luxid
Winner Announcement Countdown
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