Published by isobel.regan@dontpanicprojects.com
Published Date 27.03.2024 
We are delighted to announce that Performics’ budget optimisation tool, Social Hero, has been shortlisted for Best Social Technology at the prestigious Global Social Media Awards! This nomination is a testament to our team’s commitment to creating efficient and effective tools for all social media channels.
Who We Are
As the leading performance orchestration agency solution, Performics consistently innovates by developing bespoke products and solutions. Our teams harness the power of machine learning and artificial intelligence (AI) to ensure we stay ahead in the ever-evolving digital landscape. Recognising the growth and importance of AI across digital, we continuously work to leverage these capabilities to empower our teams.
We have created over 20 proprietary products, spanning various markets and achieving widespread adoption throughout the agency. As the performance arm of Publicis Media, we serve some of the largest agencies globally, including Starcom, Zenith, and Spark Foundry. Our Social Hero tool has been a valuable asset for teams across these agencies, helping them achieve their goals.
What is Social Hero?
Social Hero is one of our T&I hero products and is Publicis’ proprietary social investment distribution tool. As the social media landscape diversifies, keeping up with the changes and knowing where to invest has become increasingly challenging. The lack of a common currency between platforms has further complicated budget investment. To tackle this issue, our T&I team developed Social Hero, which has proven to be an invaluable planning asset for client teams across Performics. The tool streamlines social media efforts and helps teams redistribute their budgets effectively.
What Do the Global Business Tech Awards Mean to Us?
Receiving a nomination for a Global Social Media Award acknowledges our dedication to providing tools that enable high-performance campaigns across Performics. These awards are a great source of motivation for our team, who are committed to designing custom solutions that cater to social media capabilities. We eagerly anticipate the awards ceremony and remain devoted to pushing the boundaries of innovation across the social media landscape.
To learn more about Performics’ bespoke initiatives and our vibrant community, follow us on LinkedIn and stay updated with our latest news and achievements.
