2026 Shortlist
BEST USE OF INSTAGRAM
Dawning Digital & AriZona Beverages
— The Meme-Led Social StrategyMuse of Media & Mansion on Waverly Hill
— Instagram as a Pre-Launch EngineRUTH Communications & McDonald’s Corporation
— McDonald’s Corporate Instagram CampaignThe Obsidian Co. & Great Place to Work® Jordan
— Jordan Market Entry CampaignBEST USE OF YOUTUBE
Gravity Global & Embraer Commercial Aviation
— Those who dream of transformative flight, love E2LOT Polish Airlines
— Polish Quality, Global ReachBEST USE OF SNAPCHAT
BEST USE OF TIKTOK
Campfire & Vaseline US
— Holiday Lip CutiesCoolr & Lidl GB
— The most followed supermarket on TikTokCoolr & Tango
— Be Notorious Every DayDawning Digital & AriZona Beverages Europe
— Turning TikTok Into Europe’s Organic Growth EngineFabric Social & Currys, with iSite
— Supercharging Currys on TikTokFabric Social & Sky
— Best Use of TikTokMindshare UK & Unilever UK
— Vaseline VerifiedWeb2Media & Lavazza
— When Creator-Led Relevance Drives GrowthBEST USE OF LINKEDIN
Deadpan Agency & KlientBoost
— HandholdingDefinition & Alchemy
— Giving a Circular Giant an EdgeNoA Anorak & Stø AS
— Turning an unknown brand into a recognised and trusted voiceOliver Wyman
— Marsh at WEF 26Oliver Wyman
— What's in my backpack with Nick StuderPalo Alto Networks & Ignite
— What's Next Watch PartyRUTH Communications & McDonald’s Corporation
— McDonald's CEO LinkedIn CampaignBEST USE OF FACEBOOK
Dentsu Ireland & Avant Money
— Transforming Social into Loan SuccessThe Obsidian Co. & Great Place to Work® Jordan
— Jordan Market Entry CampaignBEST AUDIENCE ENGAGEMENT CAMPAIGN
Cure Media & La Roche-Posay
— NO REGERETSDawning Digital & BFree
— Engaging the Gluten-Free CommunityGravity Global – Embraer Commercial Aviation
— Those who dream of transformative flight, love E2NinetyEight & Mattel
— Pingu's Noot Noot PhenomenonOliver Wyman
— What's in my backpack with Nick Studerpocket.watch & MLB
— Ballpark BlastThe Catalyst Agency for Lenovo Legion
— Legion At EWCTUI UK Organic Social Team
— TUI's Festive Postcard HuntVCCP Social Club & Co-op Funeralcare
— Remembrance PebblesBEST SOCIAL INFLUENCER CAMPAIGN
1000heads & Lenovo
— Get Unready With Me - Social: Creator or Influencer PartnershipACCA & Spin
— Caribbean Influencer Social Media CampaignBrands2Life & LinkedIn Talent Solutions
— LinkedIn Hiring AssistantKitch & Crayola
— Crayola Creativity WeekAdobe
— Acrobat Studio CampaignAdobe
— Adobe MAX InsidersThe Catalyst Agency for Lenovo Legion
— Just GoBEST COLLABORATION WITH A CONTENT CREATOR
Coolr & Lidl GB
— Charity Shop SueFabric Social & Currys
— Fabrizio RomanoFabric Social & Garnier UK
— United StrandOur Own Brand & TikTok Shop
— TikTok Summer Sale Creator CampaignAdobe
— Photoshop At My PlaceSpin & National Rail
— 200 Years of StoriesThe Catalyst Agency for Lenovo Legion
— Legion LiveBEST COLLABORATION WITH AN INFLUENCER
Campfire & Vaseline US
— Holiday Lip CutiesOneFifty Consultancy & Mazda
— Father of DaughtersAdobe
— Opening Nights at Paris Fashion Week with Willy ChavarriaBrooke Monk & Adobe Lightroom
— Lightroom Go Bigpocket.watch & Daniel LaBelle & Bad Guys 2
— Clock.WorkBEST USE OF RESEARCH & EVALUATION
Fingerspitz & LedKoning
— Trend to TransactionKitch & KAM
— State of Social Benchmarking ReportMuse of Media & Mansion on Waverly Hill
— Trial Reels DecodedWolfgang Digital
— Reddit & Weep: Scraping Data, Not Floors!MOST IMPACTFUL SOCIAL MEDIA CAMPAIGN
Coolr & Lidl US
— Eau de CroissantCore & Data Protection Commission Ireland
— Pause Before You PostGravity Global & Embraer Commercial Aviation
— Those who dream of transformative flight, love E2SCREENSHOT Media & Wendy’s UK
Sherlock Communications & Gigantes Elétricos
— From Social Buzz to Knowledge Hub: Inspiring the Energy Transition DialogueMOST INNOVATIVE SOCIAL MEDIA CAMPAIGN
Coolr & Lidl US
— Eau de CroissantFabric Social Ireland & Sky Ireland
— History Written in the SandBEST LOW BUDGET CAMPAIGN
Adwise & Kozijnshop.nl
— Small Spend. Strong Intent.Dawning Digital & Mogu Mogu
— TikTok Germany LaunchFabric Social Ireland & Britvic PLC
— Clubmas 2025Kinesso Poland, Initiative Poland & VeloBank S.A.
— Better Call VeloBankThe Obsidian Co. & Great Place to Work® Jordan
— Jordan Market Entry CampaignBEST USE OF UGC
BEST USE OF SOCIAL MEDIA FOR FINANCE
ACCA, BrainLabs & San Markos
— Influencer Social Media CampaignDentsu Ireland & Avant Money
— Transforming Social into Loan SuccessNoA Anorak & SpareBank 1
— What The Fond?!Spin & ACCA
— Plot Twist: Changing The Perception of AccountancyBEST USE OF SOCIAL MEDIA FOR RETAIL
Dentsu Ireland & Le Creuset
— Turning up the Heat on PerformanceFabric Social & Currys, with iSite
— Supercharging Currys SocialsFabric Social Ireland & Life Style Sports
— Made for Dreams 2026Happy Yolk & Redbrick
— Transforming Northern England’s Leading Interiors Destination Through Social MediaHavas Media Ireland & Tassimo
— The social storefront that drove +205% SalesHelloFranses!
— From POP MART to Pop Culture, via LabubusSimply Social & Currys
— IRL ‘Always On’ Organic SocialWeb2Media & Skoringen
— The Social Strategy for Stepping up Retail MediaWolfgang Digital & Intersport Elverys
— Right Hook Jab: Short Form Video to Knock Out ResultsBEST USE OF SOCIAL MEDIA FOR FMCG
Coolr & Lidl US
— Eau de CroissantDawning Digital & AriZona Europe
— Turning Community Engagement into Retail Demand SignalsHavas Media Ireland & Glenilen Farm
— The Small Brand That Outperformed the Big SpendersWeb2Media & Lavazza
— When Creator-Led Relevance Drives GrowthBEST USE OF SOCIAL MEDIA FOR HEALTH & BEAUTY
1000heads & Nails.INC
— It’s Topless #NailingLifeCure Media & Kronans Apotek
— Farligt nära solen (Dangerously Close to the Sun)NoA Connect & Lumene
— Scroll-Stopping SkincareBEST USE OF SOCIAL MEDIA FOR TRAVEL & TOURISM
Coolr & Skyscanner
— Community Management Takes FlightSpin & National Rail
— 200 Years of StoriesThe Obsidian Co. & Kapnos Airport Shuttle
— Driving Summer Travel Demand Through Social MediaWolfgang Digital & GoCar
— Handbrake Off: Driving Ireland’s Car-Sharing RevolutionBEST USE OF SOCIAL MEDIA FOR FOOD & DRINK
1000heads & Kerrygold
— Kerrygold & Allday Goods: Bringing Cult to the KitchenCampfire & Vimto
— Love The TasteCoolr & Deliveroo
— Proud To Be A TosserDawning Digital & AriZona Beverages
— Culturally Relevant Social Media Strategydentsu Ireland & Fridge Raiders
— Beyond the Feed: Making Fridge Raiders Playabledentsu Ireland & Jameson
— Making JGL the Drink of the SummerFabric Social & Subway
— The Sub-CultureOneFifty Consultancy & Harvester
— ElburritomonsterRUTH Communications & McDonald’s Corporation
— Chris K. Teases the Return of the Snack WrapSimply Social & Tesco IRL
— ‘Always On’ Food & Drink ContentSummerside Creative & Splashes
— From Launch to Leading: A Social-First Dining TransformationBEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT
Havas Media Ireland & STUDIOCANAL
— Paddington in Peru: An Un‑BEAR‑lievable Social Media Adventure That Reignited a Cultural IconVCCP Social Club & Virgin Media O2
— “Virgin Media Court of Lore”BEST USE OF SOCIAL MEDIA FOR FASHION
BEST USE OF SOCIAL MEDIA FOR HOME & GARDEN
Adwise & Soudal
— Earning Attention in a Scrolling WorldFingerspitz & LedKoning
— Trend to TransactionBEST USE OF SOCIAL MEDIA FOR HOSPITALITY
Carousel & Tamarisk
— Gliding into sales success for Skate Manchester & The Queen’s House Ice RinkFound & The Hoxton
— The Summer Surge StrategyBEST USE OF SOCIAL MEDIA FOR SPORTS & FITNESS
Fabric Social Ireland & Life Style Sports
— Made for Dreams 2026Havas Hong Kong & Hong Kong Football Club
— From Zero Budget to Global Buzz: How HKFC Standard Chartered Soccer Sevens Scored Big OnlineWolfgang Digital & Intersport Elverys
— Right Hook Jab: Short Form Video to Knock Out ResultsBEST CHARITY / NOT-FOR-PROFIT CAMPAIGN
Core & Data Protection Commission Ireland
— Pause Before You PostLittle Dot Studios & British Red Cross
— Closer to HomeNebo & The Trevor Project
— Nixing Neutrality: Taking a Stand to Galvanize DonorsNOB Marketing Solutions & Misk Foundation
— Built By ArmsBEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA
Adwise & Soudal
— Earning Attention in a Scrolling WorldBrands2Life & LinkedIn
— Turning Influencer into a Growth DriverDawning Digital & AriZona Beverages
— Internet-Native Social Media Strategydentsu Ireland & Electric Ireland
— Fully Charged: Built to Scale. Powered to Perform.Fabric Social & Sky
— Best Long-Term Social StrategyGravity Global & Embraer Commercial Aviation
— Those who dream of transformative flight, love E2Happy Yolk & Redbrick
— Transforming Northern England’s Leading Interiors Destination Through Social MediaHavas Hong Kong & Alibaba
— “Everything All At Once” – From China’s Legacy E-commerce to Global AI PowerhouseNebo & Cox Communications
— How Cox Communications Reimagined Brand Perception with a Social-First StrategyOneFifty Consultancy & Toby Carvery
— A brand reinvigorated, digitallySherlock Communications & GitHub
— Amplifying voices from the Latin American open source communityThe Obsidian Co. & Lumina Mare
— Long-Term Social Media Strategy for Premium Coastal Real EstateBEST INTEGRATED CAMPAIGN
1000heads & Nails.INC
— It’s Topless #NailingLifedentsu Ireland & Electric Ireland Superhomes
— Pin It. Search It. Superhome It.Gravity Global – Embraer Commercial Aviation
— Those who dream of transformative flight, love E2Havas Hong Kong & LIV Golf Hong Kong 2025
— “From Tee-Off to Take-Off”Nebo & ezCater
— Feeding Connection at Work: Building ezCater’s Social Presence Around What Brings Teams TogetherAdobe
— Acrobat Studio Jingle CampaignTUI Brand Social Team & Leo Burnett
— Happy Bag CampaignBEST REAL TIME RESPONSE CAMPAIGN
BEST USE OF PAID SOCIAL
Fingerspitz & LedKoning
— Trend to TransactionHavas Media Ireland & Domino’s
— The pizza that never sleeps: Domino’s always‑on success storyKinesso Poland, Initiative Poland & VeloBank S.A.
— Better Call VeloBankKitch & Gusbourne
— Christmas SalesNebo Agency & Brookdale Senior Living
— More Than a Move: Humanizing Brookdale Senior Living Through Paid SocialNoA Connect & Lumene
— Scroll-Stopping SkincareNoA Connect & Readly
— From Saturation to Scale: Turning Insights into GrowthSherlock Communications & Overhaul
— Signal-to-LeadWeb2Media & Skoringen
— The Social Strategy for Stepping up Retail MediaWeDiscover & LiveScore Group
— The Redemption of Snapchat Through AppWolfgang Digital & Brown Thomas
— Beyond the AisleWolfgang Digital & GoCar
— Handbrake Off: Driving Ireland’s Car-Sharing RevolutionBEST SOCIAL MEDIA TOOL
BEST USE OF AI IN SOCIAL MEDIA
Oliver Wyman
— Marsh at WEF 26Adobe
— The Unfinished FilmWolfgang Digital
— Reddit & Weep: Scraping Data, Not Floors!EMERGING TALENT AWARD
BEST IN-HOUSE TEAM
Coolr Studios
LOT Polish Airlines
— Flying Social InHouseBEST IN-AGENCY TEAM
Brands2Life
Vaseline Client Team at Campfire
BEST START-UP AGENCY (LESS THAN 2 YEARS OLD)
BEST SMALL AGENCY
Dawning Digital
Kitch
The Good Influence
The Obsidian Co.
BEST LARGE AGENCY
Coolr
Fabric Social
Jungle Creations
OneFifty Consultancy
Spin
We Are Social
Wolfgang Digital
Our Event Sponsors & Partners
Testimonials
We’re really excited to have been shortlisted for a Global Social Media Award. Winning the award would be a fabulous acknowledgement to our teams who put in an incredible amount of effort to ensure that we are always delivering engaging and interesting content to our followers, ensuring that we are always helping to change lives for good.
Virgin Pulse
Being shortlisted in competitions like the “Global Social Media Awards” validates our innovative approaches and successful strategies. It is an opportunity for us to showcase the significant impact of our work and gain both publicity and recognition for our hard work.
Trickle
Awards like the Global Social Media Awards are important because they allow us not only to demonstrate the quality and consistency of our work, but also to recognize our team for it. To a person, our team is the most expert group I’ve ever been fortunate enough to work with, so the nomination is a testament to them as both experts in the field but also great partners to our clients.
Ryan Black Accelerated Digital Media
Luxid is thrilled to be shortlisted for the prestigious Global Social Media Awards in no less than three categories! Attracting entries from all over the world, we know how special it is to make it through to the finals and to be recognised for the kind of innovative digital work that really drives business success.
Luxid
This win isn’t just a trophy - it’s a celebration of our process. It’s proof that a small team can do big things when it cares deeply, thinks boldly, and moves with intention. We’re proud to be reshaping what a creative agency can look like - and what it can achieve.
Dawning Digital
These awards recognise the dedication, innovation and creativity our team brings to every project. It’s an honour to see our work celebrated on a global stage, and we’re excited to continue driving impactful results for our clients.
Steve Underwood Bonded
Winners Announcement
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