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About Obsidian
As a start-up agency, the challenge of building campaigns that can compete on a global scale can be daunting. However, we are determined to prove ourselves and showcase our capabilities to the world. Being shortlisted alongside other top agencies is a great honor, and it is a testament to our hard work and dedication to excellence. This recognition serves as an incentive for us to keep pushing barriers over time and delivering exceptional results for our clients.
From the very first day of our company’s incorporation, we knew that social media marketing would be our forte. We believe in the dynamic and effectiveness of this medium, and we are convinced that it holds tremendous potential for businesses of all sizes. Our goal is to help our partners achieve the best possible results from their social media campaigns and build their brands in the most effective way possible.
This year, we are proud to say that we have been shortlisted for not one, but two awards at the Global Social Media Awards. The first nomination is in the category of “Best Low Budget Campaign” and is for our project for Kipling. Kipling is a strong brand, but in a small market like Cyprus, it was challenging to make an impact. We faced the dual challenge of branding and sales. While it was important to build brand recognition, we also needed to drive sales to make the campaign a success.
Initially, it was difficult to generate sales in large volumes as there were many alternatives available at lower prices. However, we had several pieces of content at our disposal, and we used continuous A/B testing to ensure that the right ad was shown to the right person at the right time. As a result, we achieved the lowest possible cost per sale and the highest possible return on investment (ROI) for our client.
The second nomination we received is for “Best Long-Term Strategic Use of Social Media,” and it is for our work with Ancoria Insurance. Ancoria was a brand with a minimal digital presence, and it was our job to get them up to speed. Initially, we faced some challenges as Ancoria’s social media growth was not at the level we wanted. However, we did not give up, and with hard work and consistency, we started to see results.
By increasing our social media presence, we were able to catch up with our competitors in the first stage, and then overtake them in the next. In the initial stages of our partnership, we focused on top-of-the-funnel activities where we significantly grew Ancoria’s Facebook and LinkedIn pages. As we moved further down the funnel, our focus shifted to leads, where we managed to generate a large number of leads through our social media ads.
Overall, we are incredibly proud of our accomplishments and the recognition we have received. These nominations are a testament to our hard work, dedication, and commitment to excellence. As we move forward, we will continue to strive for even greater success and deliver exceptional results for our clients.
Testimonials
“Being shortlisted in global awards is a reward for our hard work and dedication over the past months. Thank you for the recognition of our efforts and know that this is just the beginning.”
– Sotiris Maronou, Digital Marketing Manager
“As the COO of our agency, I want to express my sincere appreciation to the team for their hard work and dedication that led to our recent success in being shortlisted for two awards. Their commitment to excellence and creativity have been instrumental in achieving this recognition, and I am proud to work alongside such a talented group of professionals. This recognition is a testament to our collective efforts and I am excited to continue delivering exceptional results for our clients.”
– Michalis Nikolaou, COO
“As the CEO & Marketing Director of The Obsidian Co., I am honoured to see our 2 year old startup be shortlisted for the Global Social Media Awards 2023. Our team has worked tirelessly to deliver outstanding results for our clients, and this achievement is a testament to our team’s innovative ideas and unwavering dedication to our craft.
Thank you to the Global Social Media Awards for recognizing our commitment to excellence. We look forward to continuing to produce high-quality, award winning work that exceeds our clients’ expectations.”
– Christos I. Loizou, CEO & Marketing Director
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