Performics are extremely proud to have been shortlisted as a finalist in the Best Social Media Tool category for their bespoke ‘Social Intelligence’ tool at the Global Social Media Awards. Knowing that the awards are the ultimate Global Social Media accolade makes us even more honoured! This is especially exciting being up against only two others, both being specialist Technology companies, which shows how far Performics have come in this space.
Performance Marketing will always be at the forefront of marketing technology. The platforms we operate on have become the largest tech companies in the world; the speed of change has meant that the more custom the solution, the more quickly it becomes outdated or replaced by a standard feature within the platform itself. Performics recognised this and therefore pivoted its focus to ‘Technology & Intelligence’ [T&I]. A specialist team with a mission to build modular, light-weight technology and solutions that bridge the gap between advertiser needs and the platforms.
With a singular aim of augmenting our talent with the technology they need, in its 3-year history Performics’ T&I has developed over 20 solutions that are in high circulation throughout our agency today. With over 20 awards ranging from European Paid Media Awards, European Digital Impact Awards, and even traditional media bodies, we have increased proprietary technology adoption across our clients by 65%.
In the Global Social Media Awards, Performics T&I have been nominated within the Social Technology of the Year category for our proprietary built technology – ‘’Social Intelligence’’ – a tool that allows you to gain a competitive understanding of the paid social landscape, giving clients benefits over their competitors. With the huge increase in expectations of performance measurement, competitor insights are more crucial yet more challenging to acquire than ever. Social Intelligence provides a strong, reliable understanding of competitor social investment that can also be used for future planning and to give clients powerful insights. Also critically the tool does not require any non-privacy compliant data which means it is fully brand safety compliant.
This nomination is a huge achievement, and testament to the work of the team behind it. With Performics’ Technology & Intelligence only established just over 3 years ago, the team made an instant connection which has been proven through the work coming out of it. We have continued to develop and grow from the most certified performance agency to an extremely close working, reshaped team with data analysts at the heart.