The Global / US Social Media Awards have been judged by digital marketing industry leaders and experts across the world.
Previous Judges include:
Laura Thomas | Head of Paid Social | MediaComOver the last decade, Laura’s worked in various roles across PR, digital and advertising, including running her own business focusing on consultancy for two years, and has delivered social training for companies including Econsultancy and the Chartered Institute of Marketing. In the last five years, Laura’s progressed through various roles at MediaCom North including Head of Display & Head of Digital Media Strategy and within those roles has developed multi-award winning campaigns for clients like New Balance and Missguided. Laura now holds a dual role as an Investment Director responsible for Media Innovation and Social at MediaCom North. In Social, Laura is responsible for leading the paid social product and team across the group – ensuring growth and best practice. In Innovation, Laura works with media owners to give clients across the group access to the most innovative and exciting ways to activate media, enabling them to engage with their audiences on a deeper level and build greater emotional connections. Having worked in social media for different types of businesses, Laura is a passionate believer in the power of using social media to drive meaningful business outcomes and behavioural change.
Greg Allum | HEAD OF GROWTH & MARKETING | GrowthDayGreg Allum is an established client-side and agency marketer with over 13+ year’s experience leading high-performing teams. He is currently Head of Growth at GrowthDay, the world's only all-in-one personal development app. Prior to joining GrowthDay, he worked for Jellyfish as Global Head of Social leading a team of 25 and responsible for >$75m annualized media spend and also consulted on the Toyota/Lexus account for Group M agency m/six. He has significant in-house experience at brands including British Gas, Legal and General and Sony Electronics where he was European head of social and creative strategy.
Olga ANDRIENKO | HEAD OF GLOBAL MARKETING | SEMRUSHTogether with her team she has built one of the strongest international communities in the online marketing industry. Olga has expanded SEMrush brand visibility worldwide, bringing >90% YoY average revenue growth from top 10 new markets and growing SEMrush presence in the main markets such as USA, Europe and Australia. Olga is a sought-after speaker at leading marketing conferences such as SMX, Pubcon and BrightonSEO.
Lauren Archer | Brand Marketing & PR ConsultantWith over a decade of PR, social media and communications experience gained in agencies and in-house, Lauren is now a Freelance Consultant and Accredited PR practitioner, and works with brands and agencies to deliver innovative and creative communications strategies. She has previously worked with brands including French Connection, Nespresso and Travelodge on branded content and social media, as well as running an award-winning food blog. Lauren was also a finalist in the 2019 Global Women in Marketing awards & was listed in The Drum’s Top 50 under 30 women in digital.
Joanna Bodley | Senior Lecturer in Digital Marketing & Marketing | Manchester Metropolitan UniversityWith over ten years’ experience, Joanna Bodley has seen every side of the industry from creative to comms and large to small agencies, as well as in-house teams. She has developed, implemented and overseen social and digital strategies and provided guidance for a wide range of clients like The Co-operative Bank, Gumtree and Chewits. She has a keen understanding of the complexities involved in making digital, social media, content and advertising efforts a success. She harnesses this as a speaker and professional educator, having delivered training for numerous organisations, including Econsultancy. Jo is now a Senior Lecturer at Manchester Metropolitan University and course director for their MSc Digital Marketing programme, sharing her experience with the next generation of marketers. She also runs her own consultancy, Jo & Co.
Carlotta Bonafini | SEO Product Owner | VodafoneCarlotta is leading the SEO team at Vodafone UK, where she is overseeing the development of their new digital strategy. She started her professional career in the marketing field working for Expedia in the search department. She directed many regional projects before moving into a global position where her initiatives created outstanding results whilst pioneering new processes. She supervised both creative campaigns and technical projects, and launched many impactful ideas. Carlotta graduated from London Metropolitan University and Milan Catholic University and has been living in London for over 9 years. Passionate about high-tech, she is working on improving her coding skills and is always eager to expand her technical knowledge
Michael Bonfils | Global Managing Director | INTL MEDIA MANAGEMENT CORP (SEM INTERNATIONAL)Michael Bonfils is the CEO and Founder of Int’t Media Management with the trade name of SEM International specializing in International SEO/SEM, multilingual content marketing and display solutions. With over 30 network offices around the world, Michael has been critical to the global digital marketing successes of many of the world’s largest corporations. Michael often speaks and writes on the latest trends in global search marketing and has contributed his time to many major national publications and events. In addition to being the founder of his global advertising agency, he is currently a board member of a number of organizations in technology and advertising as well as a former judge for the US Search Awards.
Adriaan Boot | Founder | ImpactfulAdriaan has founded his agency, Impactful Online Marketing, and helps his clients on their paid marketing campaigns on search and social media platforms. He loves spending and earning money for his clients and making the business impact measurable through Google Analytics. In the past few years Adriaan has worked on the Google Ads campaigns of big online brands like YourSurprise.com, Vergelijk.nl, SnappCar, Daikin and Freelance.nl. This helped in being honored by Google with the Google Premier Partner status.
Elmer Boutin | SEO Director | GTBElmer is the SEO Director at GTB. Following a career in the U.S. Army, he has worked in digital marketing for over 20 years doing everything from coding websites to managing online reputation management efforts as both an independent contractor and a corporate webmaster. In his current role at GTB, a global advertising agency and strategic marketing partner for Ford, he leads the team doing organic search optimization on websites for Ford and other clients.
Stuart Bruce | PR Futurist and CEO | Stuart Bruce Associates | @stuartbruceStuart is internationally recognised as a PR Futurist – a thinker and doer in modernised public relations and communications. He specialises in the measurement and evaluation of public relations, communication, reputation and relationships. He also provides senior consultancy and training on public relations and communication strategy, crisis communication, and using digital and social media for corporate communication and public affairs. His consultancy, SBA, works globally to provide strategic counsel, professional development and training to in-house and agency PR and communication teams all around the world. Stuart has worked in more than 30 countries and for clients in more than 60 countries. Before starting SBA Stuart was the co-founder and CEO of one of the UK’s first digital PR companies, which in less than two years he grew into a PRWeek Top 150 consultancy advising clients such as Sony Mobile, HSBC, PayPal, Discover Channel and Unilever.
Martin Bryant | Media and Tech ConsultantMartin Bryant is a consultant, speaker, writer, and educator in the fields of technology and media. He works to help technology companies craft a narrative around their products and business. He was previously Editor-in-Chief of international technology publication The Next Web, and Community Editor at Tech North, where he shone a light on the stories of startups and entrepreneurs in the North of England.
Mary Grace Cerni | Social Media Editor | Refinery29Mary Grace is a social media professional with nearly 4 years experience managing accounts on multiple platforms. With roots in journalism, Mary Grace brings her storytelling sensibility to every role—crafting all strategy and copy with the nuance of the reader in mind. She's worked for leading companies in the entertainment and publishing space, and currently she's helping women to feel, see, and claim their power as a social media editor at Refinery29.
Dave Chaffey | Co-found and Content Director | Smart InsightsDr Dave Chaffey is co-founder and content director of marketing and e-commerce learning platform Smart Insights. Dave is author of 5 bestselling books on Ecommerce including Digital Marketing: Strategy, Implementation and Practice and Digital Business and E-commerce Management. He has been recognised as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing by the Chartered Institute of Marketing.
His podcast is What's New's in Marketing.