2021 Winners


The 2021 Global Social Media Award winners were announced Thursday, March 25 at 7PM GMT.

 

You can find out more about all of the 2021 winners in the Book of the Night.

2021 Winners

Best Use of Twitter

Alpro, VMLY&R and Dorst & Lesser – #My Cuppa Twitter (UK)

 

Best Use of Facebook

Air Social & Surrey County Council – #KEEPSURREYSAFE

 

Best Use of Instagram

Battenhall for NHS England & NHS Improvement – Supporting COVID-19: ‘Stay Home, Protect the NHS, Save Lives’

 

Best Use of Youtube

Insider – Insider News YouTube Channel

 

Best Use of TikTok

Winner: 33Seconds & Earthtopia – Building TikTok’s Biggest Eco Community

Silver Award: OneFifty Consultancy & Toby Carvery – Toby on TikTok

 

Best Use of Snapchat

Jungle Creations

 

Best Use of LinkedIn

DHL Supply Chain – We Can Help, Let’s Talk

 

Best Audience Engagement Campaign

Chain Reaction & Dubai Opera – From Home To Stage

 

Best Social Influencer Campaign

Reko Social & Rentokil PCI – Happiness Has No Boundaries

 

Best Use of Research and Evaluation

OneFifty Consultancy & British Business Bank – Don’t Grow It Alone

 

Best Use of Social Media in a Crisis

Tug & WWF International – Australian Bushfires Appeal

 

Most Impactful Social Media Innovation

Winner: United Esports for Procter & Gamble – Tampax: Know Your Flow PSA

Silver Award: Rise Interactive & ColourPop – Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale

 

Best Low Budget Campaign

Manifest & Hotels.com – Hotel Room 101

 

Best Use of Social Media for Entertainment

Chain Reaction & Dubai Opera – From Home To Stage

 

Best Use of Social Media for Finance

OneFifty Consultancy & British Business Bank – Don’t Grow It Alone

 

Best Use of Social Media for Retail

PromoTraffic & Moda Size Plus – Data-Driven Social Media Strategy for e-commerce

 

Best Use of Social Media for FMCG

Alpro – #GoodForYou European Launch

 

Charity / Not for Profit Campaign

Tug & WWF International – Preventing Pandemics

 

Best Long-Term Strategic Use of Social Media

Pole Star Digital & Patient Claim Line – Avoiding the ‘sophomore slump’: Scaling lead generation for real-world business growth.

 

Best Integrated Campaign

Winner: Pole Star Digital & Patient Claim Line – Avoiding the ‘sophomore slump’: Scaling lead generation for real-world business growth

Silver Award: Macao Government Tourism Office USA (MGTO-USA) – Dream Now and Travel Later

 

BEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN

Stand Out Digital & Akt London – Born to perform

 

Best Use of Paid Social

Winner: Rise Interactive & ColourPop – Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale

Silver Award: Pole Star Digital & Patient Claim Line – Avoiding the ‘sophomore slump’: Scaling lead generation for real-world business growth

 

Best Social Media Tool

Influencity – Influencer Marketing Platform

 

Rising Star Award

Elizabeth Morales – Insider

 

Best In-house Team

Tourism New Zealand – Social Media Team

 

Best In-Agency Team

Jungle Creations

 

Best Start Up Agency

Made By Giants

 

Best Large Agency

Winner: Battenhall

Silver Award: Coolr

Join the Conversation on Social #GlobalSocialMediaAwards

Your Host - Owain Wyn Evans

Owain Wyn Evans is an award winning television presenter, regularly seen or heard on BBC One and Radio 5Live. Owain is known across the UK and beyond as the drumming weatherman, who brings a certain level of flamboyance and panache to everything he does.

Trophies

All winners will be able purchase a trophy from the Don’t Panic Events trophy shop post winners announcement here: https://dontpanicprojects.com/trophies

*Please note, we are experiencing some delays with deliveries to countries within Europe. If you do not receive your trophy after 8 weeks, please get in touch and we will provide an update or tracking number.